Senior Product Marketing Manager (m/f/d)

JOIN OUR TEAM

As Senior Product Marketing Manager, you will drive the strategic and operational excellence of our product performance and storytelling across all marketing channels. In this highly cross-functional and generalist role, you combine data-driven decision-making with sharp strategic thinking to maximise the commercial impact and brand visibility of our key product families. You will shape the product marketing strategy, define high-impact initiatives and orchestrate seamless execution across teams. This position is permanent and based in Munich.

WHAT YOU'LL DO

• Track, analyse and interpret monthly product performance and translate insights into concrete optimisation actions
• Define and execute ad hoc initiatives for categories and product families to support commercial targets
• Partner with marketing channels to test, scale and optimise tactics that drive sales and brand positioning, including the use of AI-powered tools
• Develop, refine and operationalise the strategic product marketing approach, including clustering, positioning and promotion
• Ensure consistent, high-quality product storytelling across all touchpoints (social media, onsite, stores) and align on product pushes and placements with cross-functional teams (retail, stores, marketing, product)
• Enhance product marketing dashboards and scoring tools in collaboration with marketing analytics

YOU COME WITH

• 5+ years of experience in cross-functional project management, performance analysis and business development in B2C e-commerce. Marketing experience is a plus
• Strong strategic mindset and hypothesis-driven problem-solving skills
• Excellent communication skills with the ability to influence, align and drive clarity across diverse teams and stakeholders
• Analytical skills with the ability to translate complex data into clear commercial actions
• Strong understanding of product marketing, customer journeys and conversion drivers
• A holistic, strategic marketing perspective that balances brand-building, commercial performance and long-term growth

WHY WESTWING

If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.
At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.

Here is what you can look forward to:

• A high-performance culture built on trust, feedback and collaboration
• An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
• A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen
• Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas 
• 30 days of paid holiday to rest, recharge, and come back ready to create
• A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect
• Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
• Wellbeing support through mental health resources, sports memberships, and preventive care
• Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet
• Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
• One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower
• Team rituals that celebrate results and togetherness - from Summer & Winter Parties to Oktoberfest

ABOUT US

Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.

Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd.

Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.

Department

Marketing