Senior Demand Generation Manager

About us

VisioLab is scaling fast across the globe, headquartered in Europe and significant presence in the US. We sell a mission-critical product at the intersection of checkout, payments, and real-world high traffic environments. Among our clients are many pro sports team from NFL, NBA, MLS, NHL as well as some of the most prestiges global brands. We create lasting experiences for millions of people every year.

The role

Senior Demand Generation Manager

(with a clear path to Head of Demand Generation)

This is not a “run campaigns” role.

This is a build-the-engine role.

At VisioLab, demand generation is not about likes, reach, or brand colors. It’s about one thing: creating predictable, repeatable revenue.

We’re looking for a Senior Demand Generation Manager who thinks in systems, not initiatives, someone who knows how to turn budget into pipeline, pipeline into revenue, and data into decisions.

If you get excited about MQLs, SQLs, and closed-won-ratio, read on.

What you'll do

What you’ll actually do

• Own TOFO growth with one clear goal: create qualified pipeline

• Design and run demand generation engines, not one-off campaigns

• Take full ownership of all Channels as a core

• Build and scale Account-Based Marketing (ABM) for target accounts

• Think deeply about the funnel: from first touch → MQL → SQL → revenue

• Work closely with Sales and the founders to align on ICPs, accounts, and messaging

• Test bold ideas, kill weak ones fast, and double down on what converts

• Track what matters: MQLs, pipeline, CAC, and revenue impact

You are not measured on activity. You are measured on outcomes.

What you'll bring

Who we’re looking for

• 5+ years in marketing, with ~3+ years in B2B SaaS demand generation

• Proven experience building pipeline, not just awareness

• Deep hands-on expertise in:

  • Paid Social / Paid Growth

  • ABM (targeting specific companies, not broad personas)

  • AI Tools / Building Agents 

  • Data Analytics & Funnel Optimization 

• A builder mindset, you create value, not decks

• Strong commercial intuition: you understand how marketing turns into money

• Comfortable working internationally and across markets

• You care about revenue, not vanity metrics

• Fluent in German and English 

What We Can Offer You

Why this role exists

Demand is no longer “nice to have”, it’s now a core growth lever.

You’ll own Top-of-Funnel growth end to end, with:

• Significant budget responsibility

• High trust and autonomy

• Direct access to the founders

• A clear path to becoming Head of Demand Generation

This is a role for someone who wants to build, not just optimize what already exists.

Interested? Then apply right here:

What success looks like (12–18 months)

• A predictable, scalable demand generation engine is live

• Sales trusts marketing because pipeline quality is high

• Paid Social and ABM are repeatable growth channels, not experiments

• TOFO performance is transparent, measurable, and tied to revenue

• You’re naturally stepping into a Head of Demand Generation role

Why VisioLab

• Direct reporting line to the founders

• Real ownership, real budget, real impact

• High trust, low politics, fast decisions

• Hybrid setup in Berlin, Osnabrück, or Amsterdam

• A company that values execution over perfection

We don’t need more noise.

We need someone who can build the machine.