About tonies:
tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.
Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
You as part of tonies:
Are you a digital-first communicator who believes that a company’s strongest advocates are its own people? As our
Communications Manager, you will be key to bringing our unified global narrative to life both internally and externally. We don’t believe in silos: you will ensure that what we say to our teams is seamlessly aligned worldwide, across markets and functions - and that it reflects how we appear on the global stage.
Reporting directly to the Head of Global Corporate Communications, you will be the tactical engine driving our global narrative. While the Head of Communications charts the overarching strategic course, you will roll up your sleeves to enrich and execute this vision - transforming high-level strategy into meaningful, engaging content. Initially, your main mission will be bringing our internal communications to the next level and driving one consistent narrative across tonies globally. In addition, you will be providing vital executional support for our external corporate channels.
Your tasks and responsibilities will include:
- Translate our corporate goals into clear, consistent messaging for internal and external audiences, advancing global team comprehension and cultural health, measured through regular employee engagement surveys and other data-driven approaches, as well as the corporate understanding of external stakeholders.
- Take a highly hands-on role in bringing primarily internal channels to life – personally scripting, recording, and crafting "must-consume" interactive Townhalls, internal podcasts, and short-form videos optimized to increase active participation and reach.
- Serve as the core multimedia creator for the communications team by directly copy-writing and producing audio, video, Social Media, and B-roll assets, also leveraging AI tools (where sensible) to scale high-quality, authentic output.
- Design and launch programs and content initiatives that enable employees to share the tonies story also externally, transforming our strong internal culture and brand passion into measurable organic reach and impact.
- Assist the Head of Communications in managing and evolving external touchpoints – including maintaining a data-driven content calendar for the corporate outlets/channels and executive LinkedIn profiles – ensuring our public narrative seamlessly mirrors our internal messaging.
- Collaborate closely with other tonies teams such as People & Culture, Brand, Marketing and local Markets, to ensure our internal and corporate messaging is ‘on-strategy’, consistent and integrated into broader campaigns.
What we are looking for:
- Experience: Proven experience in Corporate Communications or PR, ideally within a fast-growing B2C company (CPG/FMCG, Media, or Toys) or a high-paced agency. Experience in advancing internal comms efforts is a prerequisite.
- Education: You hold a Bachelor’s or Master’s degree in communications, business/social sciences, humanities, or other related and relevant fields.
- Omnichannel Storyteller: You are a generalist who can adapt a narrative for an internal newsletter, a LinkedIn post, or a corporate blog post tailored to LLM needs without losing the brand's soul.
- Digital & Data Expert: You are metrics-oriented and experienced in communications reporting. You are familiar with brand tracking, SEO basics, and social listening tools to refine your strategies.
- Technical Content Creator: You are comfortable producing/supervising modern formats (video/podcast) and are excited to explore AI tools to work more efficiently while maintaining a critical, human-centric standpoint.
- Language & Communication Skills Passion: You are fluent in both English and German and possess an exceptional ability to communicate to diverse stakeholders in a fast-moving, international environment.
- Industry Passion: You have a genuine passion for interactive play and listening as well as the toy industry in general.
- Stakeholder Management: You have a "head and heart" balance – capable of advising various internal stakeholders with candor while remaining empathetic to the needs of the wider team.
- Presence: You value the "tonie-way" of collaboration and are willing to work from our Düsseldorf HQ 2–3 days per week.
Why tonies?
- Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
- Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
- Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
- Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
- Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
- Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
- Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
- Discounts: Benefit from attractive discounts on our entire range of tonies products.
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.
We look forward to hearing from you!
Charlotte Angerhausen
Talent Acquisition & Development Manager