Senior Product Master Data Manager (all genders)

About tonies:

tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies:

As Senior Product Master Data Manager (all genders) in our Product Operations team, you will play a pivotal role in shaping how we manage, structure, and leverage product data across the company. You will lead the development and governance of our product master data framework for both physical and digital products, ensuring accuracy, scalability, and efficiency across all key systems. In this role, you will act as the key link between Product and other product master data stakeholders (e.g. Production, Supply Chain, Sales & Marketing, Shop, App, Finance), ensuring data integrity and process alignment across the product lifecycle. You’ll also collaborate closely with our Product Systems Manager to drive automation, system integration, and continuous improvement. With your expertise, you will help us build a best-in-class data and systems foundation that supports our growing global business.

Your tasks and responsibilities will include:

Master Data Management & Governance

• Lead and maintain the product master data framework across systems (esp. PLM, ERP, PIM), serving as the primary contact for all product data topics.
• Define and uphold data standards, structures, and governance principles to ensure accuracy and consistency across the product lifecycle.
• Shape and optimize product data processes to ensure scalability, compliance, and efficient cross-system integration.
• Manage product master data, ensuring readiness for production, marketing and sales and seamless collaboration with internal and external partners.
• Establish data awareness ("Data Culture") and promote adherence to data standards throughout the entire company through training sessions and the moderation of cross-functional decision-making processes.
  
  

Automation, Integration & System Enablement

• Lead the product master data stream within the global SAP implementation - from requirement engineering and system blueprinting to Go-Live.
• Collaborate with the Product Systems Manager and IT to enhance data flows and interfaces between systems.
• Act as central connector between Product, Finance, Operations and IT to ensure the data model and related changes meet all functional requirements
• Translate business needs into technical requirements and user stories, supporting system developments and integrations.
• Contribute to the design and improvement of Product Lifecycle Management functionalities to enable end-to-end, connected processes.
  
  

Data Quality, Insights & Continuous Improvement

• Establish and maintain product master data dashboards and quality reporting in collaboration with the central Data & Insights team.
• Monitor and resolve data quality issues, driving root cause analysis and sustainable improvements.
• Support audits and ensure adherence to internal and external data standards in collaboration with our Quality Compliance and Legal teams.

What we are looking for:

• 5+ years of experience in product master data management, ideally for both physical and digital products and within a global product or consumer electronics environment.
• Proven track record in designing and managing scalable product data frameworks across PLM, ERP, or PIM systems.
• Solid understanding of product development and lifecycle processes, BOM structures, and data governance principles.
• Proven experience with complex product structures (bundles) and ideally knowledge in the area of licensed content/Rights Management.
• Hands-on experience with PLM, PIM systems (e.g., FlexPLM, Salsify) and ERP environments; system integration knowledge is a strong plus.
• Strong analytical and problem-solving skills with an eye for process efficiency and data accuracy.
• Excellent communication and stakeholder management skills across technical and business teams.
• Proactive, structured, and detail-oriented working style with a continuous improvement mindset.
• Fluent in English (spoken and written); German language skills are a plus.

Why tonies?

• Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
• Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
• Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
• Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire range of tonies products.

Good to know:

As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us. 

We look forward to hearing from you!