Director Marketing

Your mission at Mercanis

As Director of Marketing at Mercanis, you are the strategic mind behind our growth story from €4M to €30M ARR. You will develop and execute a scalable marketing playbook that solidifies our positioning in the Enterprise and Mid-Market segments. In this role, you will sharpen our USPs, expand analyst relations (Gartner/G2), and spearhead our international expansion into the UK and France. As an empathetic player-coach, you will lead a growing team and ensure that marketing becomes the primary driver of our sales pipeline. Your work combines creative storytelling with data-driven scaling, significantly shaping the Mercanis brand on its path to market leadership.

Your Responsibilities on this role

• Develop and take ownership of the holistic Go-To-Market (GTM) strategy for DACH and the expansion into the UK and French markets

• Establish Mercanis as a thought leader through targeted Product Marketing, sharp positioning, and the expansion of Analyst Relations (Gartner, G2)

• Drive the shift from an outbound-heavy focus to a high-efficiency inbound engine that measurably contributes to Net New ARR

• Lead and scale the marketing team (currently 6 people), acting as a mentor and "player-coach" who combines strategy with pragmatic execution

• Lead creative Brand and Field Marketing initiatives to massively increase brand awareness among our target audience (CFOs/Procurement)

• Collaborate closely with the VP Sales and VP Engineering to ensure a seamless customer journey and top-tier sales enablement

• Leverage automation and a modern marketing tech stack to optimize processes and facilitate data-driven decision-making

Role requirements

• You bring profound experience in B2B SaaS Marketing – ideally, you have already navigated a company through the €3M to €20M+ ARR growth phase

• You have a proven track record in scaling marketing teams and thrive in a fast-paced, dynamic scale-up environment

• You possess a deep understanding of Enterprise marketing cycles and know how to position complex products for various ICPs

• You combine a strategic mindset with a strong hands-on mentality and are not afraid to support operational tasks when necessary

• You have successfully launched international markets (ideally UK or France) and understand the local nuances of these regions

• You possess excellent communication skills and are fluent in German and English

• Experience in Analyst Relations (Gartner Magic Quadrant, etc.) is a significant advantage

• You are based in Berlin (or open to a hybrid model) and enjoy an office-first culture in the heart of the city

Why to join us here at Mercanis?

• Impact & Ownership: Join at a pivotal growth stage and directly influence the global strategy of Mercanis

• Top-Tier Leadership: Work closely with experienced founders and a newly formed, high-caliber VP-level leadership team

• Scale-up Spirit: An environment that values speed, ownership, and bold decisions – without the "ivory tower" mentality

• Central Location: Our office is located in the heart of Berlin’s startup ecosystem – with excellent connections and an inspiring atmosphere

• Fair Package: An attractive salary (€100-120k base + bonus) and LTI components to ensure you share in the long-term success of Mercanis

• Your Setup, Your Choice: You decide on your hardware setup (Apple, Windows, or Linux) to ensure you can work at your best