Integrated Marketing Manager, ABM and PLG (m/f/d) in Berlin - hybrid

KNIME GmbH

Berlin, GermanyPosted 1 month agoFull-time

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Marketing Strategy & LeadershipAI relevant

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Description

Too much data, not enough insight?

We get it. At KNIME, we build software that helps people clean, combine, and understand their data: fast, efficiently, and without code.

And with our focus on Data Analytics & AI, we empower everyone to turn complex challenges into clear, actionable insights.

You can help make that happen.

We’re not just an open-source data analytics company, we’re a fast-growing, globally recognized pioneer at the intersection of data and AI. With users in every industry, an international team from 30+ nationalities, and a thriving open community.

Join us as an Integrated Marketing Manager, ABM and PLG in Berlin* and lead the planning, orchestration and execution of integrated multi-channel marketing campaigns and lifecycle marketing programs that drive pipeline. You will be responsible for translating strategic priorities into clear, executable integrated marketing plans in a hybrid PLG and sales-led environment.

Who you are

Experienced: You bring 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries.

Strategic builder: You understand ABM and PLG principles, digital channels, and full-funnel campaign design, and you’re excited to build scalable programs from the ground up.

Data-driven storyteller: You translate insights from CRM data, voice of customer, win/loss analyses, and market research into compelling narratives and effective campaigns.

Collaborative partner: You’ve successfully worked with sales leaders and global marketing teams, influencing stakeholders and aligning around shared revenue goals.

Proactive and hands-on: You move seamlessly between strategy and execution, managing details while keeping the bigger picture in focus.

Tech-savvy: You’re comfortable with Salesforce, HubSpot, and marketing automation tools; experience with platforms like 6sense or Demandbase is a plus.

That's the job

Own campaign planning: Lead full-funnel, multi-channel campaign planning and execution, from prioritization and timelines to delivery and optimization.

Build ABM programs: Design and implement targeted ABM, PLG and vertical marketing strategies that engage priority accounts and drive pipeline growth.

Align with sales: Partner with sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs.

Coordinate execution: Act as the central point of coordination across marketing teams, driving clarity on roles, responsibilities, and handoffs, across paid, email, events, web, and personalized content.

Optimize performance: Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness.

Enable growth: Work with our NA-based Integrated Marketer to establish repeatable frameworks and scalable processes that support sustained expansion in global markets.

What we offer

Purpose-driven impact: Shape how leading enterprises engage with data and AI, helping them unlock real value with intuitive, open tools.

A builder’s opportunity: Take ownership of a strategic growth area and create both scalable ABM and PLG frameworks with visible business impact.

International collaboration: Work across regions and functions in a diverse, global team united by curiosity and openness.

Learning: Grow alongside experienced marketers, product experts, and sales leaders in a culture that values knowledge sharing and experimentation.

Sports: Subsidized gym memberships and sport courses in select locations.

Flexibility: Hybrid or remote options (depending on location) and flexible working hours to support your work-life balance.