UGC Creator Manager / Social Media Manager - UK (m/f/d)

Job Description

You're a native English speaker, understand the UK market inside out, and know what makes high-performing UGC and social media content work – and you want to work in an environment where ownership, speed and real growth matter?

Pammys has grown to more than 1 million customers within its first four years and was named the fastest-growing e-commerce brand in Europe by the Financial Times. With a team of over 100 people across our locations in Kiel and Hamburg, we are building a global footwear brand that redefines style, comfort and modern aesthetics.

Our clear ambition: to scale from current mid eight-figure revenue to nine-figure revenue and establish Pammys internationally as a leading footwear brand. UGC and creative content are among our strongest growth levers – and for the UK market, we are looking for reinforcement.

That's why we are looking for a UGC Creator Manager / Social Media Manager – UK (m/f/d) who takes full ownership of UGC content and social media for the UK market and helps shape the next stage of Pammys.

Important: We are an office-first company. You will work daily from one of our offices in Hamburg or Kiel, close to the team, the processes and the brand.

Your mission

• You take full ownership of the UK market and manage all projects related to content, UGC and communication
• You identify, contact and manage UGC creators from the UK and organise their content productions
• You coordinate videos, images and briefings between the Creative Team, freelancers and the Performance Marketing team
• You support the translation and localisation of the website, product texts and advertising assets for the UK market – ensuring tone, spelling and cultural references feel authentically British
• You create culturally relevant briefings for UGC creators, influencers and external partners – content that feels native to the UK, not just repurposed from other markets
• You ensure that all creative deadlines are met and that sufficient content is available for ongoing marketing campaigns
• You work closely with our Creative Strategist, Performance Marketing team and Content team
• You continuously bring in new ideas, trends and cultural insights from the UK market

Your profile

• You have a completed degree – ideally in Marketing, Communications, Media Studies or a related field
• You bring experience in UGC management, social media content or creator relations – ideally in a DTC or e-commerce environment
• You are a native English speaker (British English) with an authentic understanding of the UK market – you know what resonates with UK consumers and what doesn't
• You live and breathe TikTok and Instagram and have a natural sense for what content performs and why
• You can brief creators clearly and motivationally – and know how to turn an average video into a strong creative
• You are organised, reliable and keep the overview – even when managing many creators and projects at the same time
• You are a strong communicator, proactive and not afraid to step in front of the camera yourself for tutorials and guidelines
• You have an eye for quality, trends and detail – and the ambition to constantly improve content output
• German is a plus but not required
• You thrive in a performance-driven, fast-growing environment
• You work on-site in our office in Hamburg or Kiel – remote is not possible for this role

Why us?

• Real career perspectives – grow with us into the role that fits you
• Flexible working hours that adapt to your life
• Generous training budget for your personal development
• A culture where your opinion matters and appreciation is lived every day
• Short decision-making paths: less bureaucracy, no endless meetings
• Modern, central offices in Hamburg and Kiel
• Your setup, your choice – laptop or MacBook, plus an iPhone
• Wellpass fitness subsidy for your balance
• Free drinks, employee discounts & corporate benefits
• Regular team events, because success is better celebrated together
• Freedom for your own ideas, ownership & the chance to actively shape our growth