What you will do:
We are looking for an Editorial Content Lead to define, shape, and oversee Aeyde’s global content and editorial execution. This role sits at the intersection of culture, creativity, and commerce, responsible for how the brand is narrated, perceived, and experienced across all external touchpoints.
You are deeply embedded in contemporary culture, art, and fashion, with international experience in publishing or similar content/editorial roles within luxury fashion. You understand consumer psychology and can translate strong concepts into clear, compelling narratives that perform, from initial idea to full client-facing rollout.
Working closely with the Creative Director, Art Director, Digital, Marketing, and Communications teams, you will own the full editorial ecosystem from seasonal concept to execution across all channels.
This position is based at our Head Office in Berlin.
- Define the editorial direction of the brand, blending creative storytelling with commercial strategy to position Aeyde as a culturally resonant luxury house.
- Lead the overarching content strategy, weaving seasonal narratives, product messaging, and editorial direction into a cohesive and elevated brand voice.
- Guide and evolve the brand’s tone of voice, editorial frameworks and oversee long-form content (e.g. editorials, interviews, magazine pieces) and short-form formats (e.g. web, email, social copy) with equal excellence.
- Translate seasonal collections and creative concepts into clear, compelling, and digestible content across all channels, ensuring relevance, resonance, and customer engagement.
- Partner closely with the Digital Team to tailor content for each platform and channel, optimizing for performance and context and oversee all copy output, from campaigns, website, email, social, and press releases to product descriptions and editorial projects, ensuring consistency and excellence in tone of voice.
- Support and guide editorial initiatives such as Lookbooks, Aeyde Magazin, or other brand editorial projects.
- Strategize and manage editorial calendars, timelines, and full-cycle content production workflows to ensure seamless delivery.
- Own editorial relationships and creative collaborations, commissioning editors, creators, and cultural contributors to bring fresh perspectives.
- Lead and mentor a small team of editors and project managers, fostering a high-performing, collaborative, and creatively ambitious environment.
- Stay ahead of cultural currents and drive innovation projects for the area of editorial content and suggest new formats or ways of working.
What you will bring:
- 5+ years of experience in editorial, content, or brand leadership, ideally within a major media house, publishing, or luxury fashion context.
- Graduated in Jounalism, Marketing, Communications, Media Studies, or a related field.
- Proven track record in shaping narratives, leading story telling and editorial innovation.
- Experience in copywriting and editing, ideally in fashion, culture, or media, with the ability to write in a distinct brand voice across platforms.
- Exceptional writing, editing, and storytelling skills (native-level English required).
- Commercial mindset: able to tailor copy and storytelling to the right audience and drive engagement.
- Strong leadership and mentoring experience, including managing editorial teams.
- Highly collaborative and comfortable working in a fast-paced, deadline-driven environment.
- Data- and insight-driven mindset, able to leverage analytics to refine content strategy while maintaining brand integrity.
What we offer:
- A bright and spacious design office in the heart of Berlin embodying our brand values and focusing on employee well-being.
- A unique chance to shape our company’s future and build a global brand, all within a motivating, international work environment with employees of 14+ nationalities.
- A high level of responsibility, creative freedom, and the opportunity to bring your originality, ideas, and independence to life.
- Once-per-season gift voucher, to be used on Aeyde footwear and accessories.
- Subsidized Urban Sports Club membership, Berlin Public Transport pass or German lessons for international employees.
- 30 days of holidays.
- Flexible hybrid working model subject to team specifications.
- Regular team events include our Christmas and Summer Party as well as extraordinary monthly team lunches.
- Relocation assistance available including visa support.