Influencer Marketing Lead

Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.   At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen! Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.   At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

What you'll do:

Own a TOP Revenue Driving Acquisition Channel 

• Own the Influencer Partnerships channel as a key revenue driver in the EU region, with a strong focus on DACH as the most important market. 

• Define and execute a performance-driven growth strategy to scale creator partnerships while maintaining strong ROAS. 

• Manage and optimize a significant marketing budget with full ownership of CPM, ROAS, and incremental revenue targets. 

• Continuously identify opportunities to scale the channel through new platforms, creator formats, and partnership models.  

• Build and manage long-term strategic partnerships with high-performing agencies, agents, creators and talent networks. 

Lead Growth Experiments and Optimization 

• Design and run structured growth experiments to improve conversion, attribution, and campaign performance. 

• Continuously optimize creator campaigns based on performance insights, attribution data, and funnel analysis. 

• Collaborate with analytics and performance marketing teams to improve measurement frameworks and attribution models. 

• Identify scalable creator formats, verticals, and content strategies that maximize performance. 

Lead and Develop the Influencer Marketing Team 

• Lead, coach, and develop a high-performing team responsible for executing influencer partnerships across DACH and other EU regions. 

• Create clear processes, performance frameworks, and operational excellence within the team. 

• Foster a culture of ownership, experimentation, and data-driven decision making. 

Cross-Functional Collaboration 

• Partner closely with the Ecommerce country teams to align acquisition strategies. 

• Work with Tech, Brand, Creative, Legal, and Finance teams to ensure campaigns are scalable and compliant. 

• Align with global teams to contribute to best practices and continuously improve Emma’s creator marketing strategy. 

Who we're looking for:

• 5+ years of experience in Performance Marketing, Influencer Marketing, Growth Marketing, Affiliate Marketing or similar roles. 

• Fluent English and another European language (German at B2 level or higher preferred). 

• Proven experience managing marketing budgets and optimizing towards CPA, CAC, CPM, ROAS, or revenue targets. 

• Experience scaling performance-driven partnerships such as affiliates, creators, publishers, or strategic partnerships. 

• Strong analytical mindset with experience using performance data to drive decision making. 

• Experience leading and developing high-performing teams. 

• Strong stakeholder management and communication skills. 

• Interest in the creator economy and emerging digital acquisition channels. 

What we offer:

• Personal and company growth to accelerate your career and achieve your goals. 

• Work on exciting, challenging projects independently or with a dedicated international team. 

• Responsibility and decision-making from day one to drive impact and shape our company culture. 

• Learn from experts and connect with teammates at engaging company events. 

• Confidential mental wellbeing support with personalized sessions and self-guided programs. 

• Access to live group sessions and coaching that build resilience and foster a positive team environment. 

• A pet-friendly office to make your workday more enjoyable. 

Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. ​
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!