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Marketing Manager

Emma Sleep

Frankfurt, GermanyPosted 2 months agoFull-time

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Digital MarketingPerformance Marketing

Job details

Company

Emma Sleep

Location

Frankfurt, Germany

Employment type

Full-time

Seniority

Mid level

Primary category

Digital Marketing

Secondary category

Performance Marketing

Posted date

30 Jan 2026

Valid through

31 Mar 2026

Job description

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 35 markets and more than 15 retail stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us?

Ready to lead, disrupt and reinvent the sleep industry?

Ready to awaken your best with us?

What you´ll do:

Full ownership of paid campaigns across Google Ads, Meta, YouTube, and TV (linear & CTV) — from strategy to execution to optimisation

Define and drive performance targets (ROAS, CPA, CR) and translate data into clear strategic decisions using GA4, attribution tools, and in-house dashboards

Lead A/B testing across creatives, audiences, and landing pages, turning results into repeatable playbooks

Collaborate with global performance and creative teams on ad messaging, budget allocation, and channel mix

Work cross-functionally with internal and external stakeholders — you'll need to influence without authority and bring people with you

Stay ahead of platform changes and algorithm updates, proactively bringing new opportunities to the team

As the team scales, there's real scope to specialise or expand — this role grows with you

Who we´re looking for:

Hands-on experience managing paid search, paid social, and/or TV campaigns with real budget responsibility — we care more about what you've achieved than how many years you've been doing it

Strong analytical instincts — you're comfortable in GA4, Looker, or similar, and you know how to turn data into decisions, not just reports

A bias for action: you spot an opportunity, build a case, and move — without waiting to be asked

Clear, confident communicator who can work across teams and time zones

Experience in or strong familiarity with the DACH market is a big plus; German language skills are welcome but not a dealbreaker

What we offer:

Real ownership from day one — you'll manage meaningful budgets and see your decisions reflected in business results

A global team with deep performance marketing expertise to learn from and collaborate with

25 days holiday per year, growing by 1 day per year at Emma (up to 30)

Discounts on our products, a pet-friendly office, and events worth showing up for

A role that evolves — as Emma grows, so does the scope of this position

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. 

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.