Head of Sales - App Growth & Mobile Marketing (Remote EU Based)

At REPLUG, we help mobile apps scale through a combination of:

• App Store Optimization (ASO)

• Paid User Acquisition

• Performance-based advertising (OEM & alternative channels)

• Growth consulting for mobile teams (MMP implementations, Onboarding Optimization, Subscription Optimization, CRM & Engagement)

Our clients range from fast-growing startups to global apps looking to unlock new acquisition channels.

We’re now looking for someone to take ownership of our sales engine.

Not to manage a big team, but to build one.

This is a hands-on sales leadership role.

You will start as the senior revenue owner, working directly with the founders to drive new business and shape how we sell.

Your first mission is simple: Close deals.

At the same time, you’ll help shape the systems, positioning, and pipeline generation needed to scale the commercial side of the business.

Once revenue becomes predictable, you’ll help build and lead the sales team.

If you’re looking for a comfortable corporate Head of Sales role with SDRs and a large team already in place, this isn’t it.

If you enjoy building, selling, and scaling something from the ground up, you’ll love it here.

Tasks

Own revenue generation

• Generate pipeline through outbound and inbound channels

• Lead discovery calls and pitch our services to mobile companies

• Close deals across all REPLUG offerings (ASO, Paid UA, consulting, performance ads)

Run the full sales cycle

• Prospect → qualify → pitch → negotiate → close

• Manage deals end-to-end

Build the sales engine

• Help refine our ICPs and messaging

• Develop scalable outbound strategies

• Turn successful sales motions into repeatable frameworks

Work directly with the founders

• Provide market feedback

• Help shape our commercial positioning

• Influence service packaging and pricing

Build the team (once the engine works)

• Help hire additional sales talent

• Contribute to building the sales organization

Right now, the team consists of one sales rep and the founders. Your job is to turn that into a scalable revenue function.

Requirements

• 5+ years of experience selling mobile app marketing, AdTech products, or performance marketing services

• Proven track record of closing mid- and high-ticket deals

• Strong understanding of the mobile ecosystem (UA channels, attribution, ROAS, LTV, SKAN, MMPs)

• Experience running full sales cycles independently

• Strong entrepreneurial mindset

• Comfortable with outbound prospecting

• Business fluent English is a must (any additional European language is a plus)

This Role Is Not for You If

• You want a pure management role

• You expect a large sales team from day one

• You rely heavily on SDRs to generate pipeline

• You prefer large corporate environments with fixed processes

Benefits

• Remote-first role (EU) + Berlin office option

• Competitive base + performance-driven commission

• Clear path to Head of Sales, leading a team

• High autonomy, zero bureaucracy

• Direct access to founders and decision-makers

• Education budget (courses, conferences, certifications)

• A culture built on trust, ownership, and results, not politics