Senior Social Media Manager (m/f/d)

Who we are

Ninox is a low-code platform trusted by more than 6,000 customers to make everyday work easier. With Ninox, teams build custom software for processes where there is no ready-made solution on the market.

And we believe low-code can do even more. That’s why we are currently building the next generation of Ninox, bringing AI and low-code much closer together. It’s an exciting phase and it comes with a big opportunity to shape how our brand shows up in the world.

Tasks

What you’ll do here

This is where you come in. As part of our Marketing team, you’ll work closely with Content, Design, and Product to grow and refine Ninox’s social presence across B2B audiences.

We’re not looking for someone who simply schedules posts. We’re looking for a strategic social media lead who combines creative storytelling with structured execution. Someone who understands how social media supports brand, community, and demand generation in a B2B SaaS environment.

With a new product in the making, there’s always something to launch, test, and improve. You’ll turn product updates, industry conversations, and customer stories into relevant content that builds trust and drives engagement.

What you’ll own

Social strategy and execution

• Own and evolve Ninox’s social media strategy across LinkedIn, YouTube, X, and emerging B2B-relevant platforms

• Create original content formats, from sharp LinkedIn posts to short-form video concepts, aligned with product launches, campaigns, and thought leadership

• Translate complex low-code and AI topics into clear, compelling narratives for business owners, operations teams, and IT decision-makers

• Own and execute the social media calendar while ensuring strong alignment with the overall marketing and content strategy

• Use AI tools to scale ideation, accelerate production, and improve performance insights while maintaining a strong editorial standard

Community, partnerships and amplification

• Create strong synergies between social media and our community spaces, ensuring that content formats such as videos, product updates, and thought leadership pieces are distributed and adapted across both channels

• Use conversations within our community and partner ecosystem as inspiration for social content, turning real user insights and discussions into relevant posts and stories

• Collaborate with Customer Success and Product to surface customer wins, practical use cases, and authentic voices that strengthen trust and credibility

• Identify and build relationships with relevant B2B creators, low-code advocates, and industry voices to extend reach and add perspective

Performance and optimization

• Track, analyze, and report on social KPIs including engagement, growth, traffic, and contribution to pipeline

• Run structured experiments to improve performance across formats and platforms

• Continuously monitor trends, algorithm shifts, and competitor activity to keep Ninox relevant and differentiated

Requirements

What makes you a great fit

• 5+ years of experience in social media management, with at least 3 years focused on B2B SaaS or technology companies

• Proven track record of growing B2B social audiences and driving measurable pipeline or brand KPIs through social

• Hands-on experience managing B2B influencer or partner co-marketing programs

• Strong copywriting and storytelling skills with the ability to make complex software topics engaging

• Confidence using AI tools in your daily work to improve quality, speed, and insights

• Data-literate and comfortable working with platform analytics and reporting tools

• Structured, self-organized, and comfortable owning initiatives end to end

• Fluent in English; German is a plus

Nice to Have

• Experience at a low-code, no-code, or business automation platform

• Familiarity with Ninox or competitive platforms (Airtable, Notion, monday.com, Smartsheet)

• Experience with video production: scripting, shooting, or editing short-form content

• German-language social media experience for DACH market

• Background in building from scratch: you've set up a social program in an early-growth or scaling company

Benefits

What’s in it for you

• We’re growing fast and you can truly make an impact here. At Ninox, we don’t do things just because “that’s how it’s always been.” You’ll work with inspiring leaders who actively support your growth.

• 30 days of vacation plus Christmas Eve and New Year’s Eve off

• A beautiful office right next to Museum Island in Berlin Mitte

• Flexible hybrid working model

• Choose your preferred setup: Apple or Windows

• Access to modern tools including premium AI software

• Employer contribution to your occupational pension plan

• Deutschlandticket subsidy

• A collaborative, international team with direct access to leadership

Apply and say hi

If this sounds like your kind of role, we'd love to hear from you. Send us your CV, a short note on why you're the right person for this job, and links to social channels or campaigns you're proud of.