Senior Tracking Marketing Analyst (All Genders)

We are looking for a Tracking Expert at Zooplus to join our Marketing team. As a domain expert in marketing, web tracking, data analytics and with tag manager know-how, you will join our marketing team in Munich and you will be one of the key players in our data driven marketing team.  

You will create insights that influence how we make marketing investment decisions that have impact at an international scale. You will be working on a variety of new challenges and interesting projects that tap your interests and strengths while collaborating closely with your stakeholders in Product Management, Sales, Merchandising and IT. Good communication skills, especially with non-technical colleagues, would be a strong asset. 
 
Responsibilities:  

• You will own tracking of various marketing campaigns (digital, offline , and onsite) for zooplus domains. 
• You will configure, monitor and debug our Google Analytics GA4 implementation across 20+ countries. 
• You will create and implement tracking plans to capture relevant user behavior data (new events, new parameters) for Google Analytics 4, in coordination with our Product team. 
• You will perform regular data quality checks to ensure that tracking is working properly. 
• You will query GA4 data in BQ and analyse it via reporting tools (e.g. Tableau) 
• You will coordinate projects across product, marketing and analytics team, manage stakeholder interests and provide ongoing feedback. 
• You will partner with stakeholders to identify dependencies, bottlenecks, blockers and ensure the execution of a well-coordinated project plan. 
• You will become the main point of contact for any tracking-related questions from the marketing department.