Marketing Manager EMEA & Asia Pacific

Why VMRay

• Innovative Environment: Shape the future of threat intelligence by staying at the cutting edge of cybersecurity advancements

• Impactful Role: Your insights and strategies will directly influence our product direction and market success

• Collaborative Culture: Work alongside a passionate and talented team that values innovation, creativity, and customer-centricity

• Career Opportunity, Advancement and Development

• Opportunity to Work with a Leading Cybersecurity Company

• A Collaborative, Innovative, and Inclusive Team Environment

Your Responsibilities

• Develop and execute integrated marketing plans tailored to EMEA and Asia markets, aligning with regional sales goals and market dynamics

• You own & drive the lead generation & nurturing activities for the region, focussing on the customer needs and progression of prospect through the funnel. You monitor, report on and own the regional pipeline health

• Iterate the customer journey and how we address it for persona in buying centres in your region

• Own, design and implement demand generation campaigns including webinars, trade shows, roadshows, and digital marketing efforts. You collaborate with cross-functional teams to localize campaigns or drive global campaigns, ensuring messaging resonates with target audiences in your markets

• Use data-driven insights to optimize campaigns and support the sales pipeline, aligning with overall company goals

• Manage marketing initiatives with channel partners and resellers, creating joint campaigns and co-marketing activities to expand market reach

• You develop, own and control your own budget.

Our Requirements

• 7+ years of Marketing experience in cybersecurity

• You have an excellent written and spoken command of the English and German language, Arabic, other European or Asian language are an advantage

• Hands-on experience in developing and implementing digital marketing campaigns, with a strong understanding of MQLs and SQLs, conversion rates, and nurturing campaigns in Salesforce and Pardot; ideally certified in both platforms.

• Ability to work independently, demonstrate strong initiative and ownership for all marketing concerns within your territory

• You are the voice of your rapidly growing region in the sales and marketing teams, understand the local flavour of what works and what doesn’t in different geographies, vertical markets, and main personas

• You must be a team player

• You can draw on experience in cybersecurity and make fact-based decisions

• The position is based on home office in one of the EMEA time zones and comes with a commitment to liaise with people from different time zones. Willingness to travel up to 25% is also required