Altra Running - Technical Representative (South-West Germany)

Technical Representative (m/f/d) South-West Germany

Altra Running was founded in 2009 with the purpose of unleashing human potential by inspiring the world to move naturally. We want everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome. We use our run-improving footwear, unmatched education, and inextinguishable passion for running to inspire everyone to lace up, hit the open road or trail, and start running. Our mission to get everyone who is able out and running may be bold, but we won’t stop trying until it’s a reality.

Let’s Talk about the Role

As a Technical Representative for Altra Running, you will be the face of the brand across the South‑West Germany region, ideally based in the Karlsruhe, Heilbronn or Mannheim area. This role combines product expertise, retail training, event support, and community engagement to strengthen Altra’s presence in the region. You’ll work closely with retail partners, sales teams, and local running communities to drive brand awareness and sales performance.

How You Will Make a Difference

• Deliver engaging product training sessions to retail staff, both in-store and outdoors.

• Act as the regional product expert and key contact between Altra, sales reps, and retail accounts, sharing valuable field insights.

• Build strong relationships with retail partners to motivate and support store teams.

• Ensure high-quality in-store brand presentation through effective merchandising and POS execution.

• Represent Altra at trade shows and consumer-facing events.

• Lead community engagement efforts and support local brand ambassadors.

• Provide regular reports, manage budgets, and maintain company equipment and vehicles.

Skills for success

• Experience in retail, field support, or technical representation - ideally in the running or outdoor industry.

• Strong passion for running and deep knowledge of running footwear.

• Excellent communication and presentation skills.

• Self-motivated, well-organized, and comfortable working independently.

• Strong relationship-building skills and a proactive, hands-on attitude.

• High Willingness to travel and a valid driver’s license (company car provided)

• Native speaker or fluent in German; English language skills are a plus.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A unique opportunity to represent a fast-growing, innovative running brand.

• A flexible, remote-based role with a high degree of autonomy.

• A supportive and inclusive work culture that values authenticity and diversity.

• The chance to make a real impact in the running community and retail landscape.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• 50% discount on all VF brands

Free to Be, Inclusion & Diversity 

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

If you like what you have read and want to join our team then we would like to hear from you!

Ready to run with us?
We’d love to hear from you! Please send us your application!

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