Email Marketing Specialist (m/f/d)

Your Responsibilities:

• Klaviyo & Shopify Granular Operations: Architect, manage, and continuously optimize complex automated email flows (such as welcome series, abandoned checkout, browse abandonment, and win-back flows) using Klaviyo integrated with our Shopify store.
• Advanced Segmentation: Develop highly targeted customer segments based on shopping behavior, engagement metrics, and purchase history to deliver deeply personalized content.
• Internal System Management & Amazon SES Campaigns: Plan and execute high-volume promotional newsletters and product launch emails using our internal sending system and Amazon SES.
• Deliverability Management: Monitor sender reputation, bounce/Unsubscribe rates, and spam complaints. Apply best practices to ensure maximum inbox placement and list hygiene.
• A/B Testing & Optimization: Continuously test subject lines, email copy, creative assets, and send times to improve engagement metrics and drive higher conversions.
• Cross-Functional Collaboration: Work closely with the visual designer, copywriter and performance marketing teams to optimize on-site lead generation, engaging email content and ensure a cohesive customer journey.

Your Profile:

• Proven Experience: 3+ years of experience in e-commerce, digital marketing, or a dedicated DTC role, with a demonstrated track record of scaling direct sales.
• Holistic E-commerce Knowledge: Deep understanding of the entire digital retail ecosystem, including Shopify operations, CRM tools and email marketing tools such as Klaviyo and Amazon SES.
• Customer-Centric Approach: A strong passion for understanding consumer behavior and crafting personalized, meaningful brand experiences.
• Analytical Proficiency: Excellent ability to interpret data from platforms like Google Analytics and Shopify to make informed, strategic business decisions.
• Language: Professional working proficiency in English and German.

What we offer:

• An independent role with own responsibilities in an innovative, and market-leading international company. 
• A friendly and motivated team, great opportunities to develop yourself with the company.
• An attractive salary with target-related OTE bonus ("on-target-earnings").
• 28-31 annual holidays, increasing with tenure, as well as special vacation days on various occasions.
• Partial remote working.
• Company pension scheme (betriebliche Altersvorsorge).
• Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
• Employee referral award. 
• Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
• Ergonomic office chairs and height-adjustable workplaces.
• Modern office with free parking places.
• Free drinks and good tea and coffee.
• Employee discounts on our wide range of our products.