Brand Creative

Your Impact

Procurement is the single biggest cost position for industrial companies - often 60-70% of revenue. Tacto brings AI to strategic procurement so teams can move faster and unlock savings at scale. But great technology alone isn't enough - the way we show up visually defines how the market perceives us.

As Brand Creative at Tacto, you'll own our entire visual creative output. From customer testimonials shot on factory floors to polished product launch videos, from brand films to partnership content - you make Tacto's story visible, tangible, and unforgettable. You'll shape how one of Europe's fastest-growing procurement AI companies looks and feels.

Your Tasks

• Video Production: You own the full cycle end-to-end - from concept to final cut. Customer testimonials, product launches, brand content, event coverage. You shoot it, you edit it, you ship it.

• Format Innovation: You don't wait for briefs - you pitch ideas. Short-form, long-form, series, experiments. You figure out what works and what's never been done in B2B before.

• Product Visualization: New features, new modules, new capabilities - you turn them into visual stories that customers and the market instantly get.

• On-Site Shoots: You pack your gear and go where the story is. Customer visits, trade fairs, offsites - you capture real moments in real environments. Factories, machines, people.

• Brand & Design: You shape how Tacto looks and feels - across every channel, every format, every touchpoint. Consistency meets ambition.

• Partnership Elevation: When we team up with Tier 1 organizations, you build the visual layer that takes it to the next level.

• GTM Collaboration: You work across Marketing, Sales, Product, and Customer Value to turn video into one of the most powerful go-to-market tools we have.

Your Profile

• 2+ years of hands-on experience in video production, visual content creation, or a creative/design role

• Strong portfolio showing end-to-end video work: concept, shoot, edit, delivery

• You have an eye for both industrial aesthetics and clean software visuals

• You think in formats and narratives, not just executions - you pitch ideas, not just deliver briefs

• Proficient in industry-standard tools (e.g. Premiere Pro, After Effects, DaVinci Resolve, Figma, or similar)

• You use AI tools to accelerate your creative workflow

• Strong visual design instincts and understanding of brand systems

• Excellent communication skills in English; German is a strong plus

• You're proactive, self-driven, and thrive in a fast-moving environment

Bonus: Experience in B2B/SaaS, manufacturing/industrial content, or motion design

We know that nobody is perfect and therefore have no specific 'minimum qualifications'. If the role sounds interesting to you, we would like to know more about you - whether you already fulfill all the qualifications or not.

Video Examples

Customer Testimionial

On Site AI Customer Training

Why Tacto

• Shape the brand: You won't inherit a style guide and execute. You'll define how Tacto looks and feels - with full creative ownership

• Two worlds, one story: Industrial reality meets cutting-edge AI software. Few roles let you work across such a visually rich spectrum

• Real stories, real impact: Our customers save millions. You'll capture that impact first-hand on factory floors and in boardrooms

• Top-notch team: 100+ motivated & capable people, founded by CDTM/Berkeley alumni. You'll work closely with Melinda (Marketing & Growth Lead), and the entire GTM team

• Setup: Munich (4 days office), competitive comp + equity

Our Background

Tacto is building the intelligence layer that connects AI to the physical world of manufacturing, starting with procurement. AI is transforming every industry, but it stops at the factory gate. The knowledge that holds manufacturing together - part costs, suppliers, materials - is scattered across systems and people. Over 50% of a product's cost originates from suppliers, making procurement the single largest cost lever in manufacturing and the missing connection between the digital and the physical world. Yet it still runs on Excel and legacy systems. We're changing that with our Procurement Intelligence Platform, trusted by hundreds of companies running billions of Euros of material.

Based in Munich, we are 100+ passionate builders who are in-office, with high expectations, fast growth, and a lot of fun. We are supported by >€50m from Sequoia, Index, and Europe's leading tech entrepreneurs and industry veterans.

Why It Matters

Manufacturing forms Europe's economic backbone, driving a fourth of Europe's GDP and providing over 30% of jobs. These hidden champions and global market leaders manufacture the physical world around us, from the machines that build our cities to the medical devices that save lives.

But the world is changing. The US dominates the digital world of bits. China is scaling the world of atoms, manufacturing at unprecedented speed and scale. Geopolitics are more uncertain than ever. Europe's strength lies in its deep industrial knowledge through generations of engineering. Manufacturing worldwide runs on European machines and software. But that heritage is only an advantage if we leverage it in the age of AI.

Tacto builds the AI that connects Atoms and Bits, empowering our Industrial Base to Stay Stronger and building a lighthouse for European tech.

What We Offer

The people at Tacto are passionate about building the organization, growing themselves, and our product while having fun and being real. We have high expectations, great talent density, and a culture where your ambition, performance, and agency are what count - not where you come from or how big your ego is. You'll grow at the forefront of AI, have real ownership and impact, and be surrounded by the best people in their field who challenge you and make you better every day. That is demanding and rewarding, but that's where we thrive. Besides that you have:

• Money: Competitive salary & equity in the company with real upside, so you are invested in our success

• Workplace: A vibrant in-office culture (> 4 days/week) in a beautiful office in central Munich

• Development: A development budget and regular exposure to exceptional people, e.g., Lunch & Learns, peer mentoring, external speakers

• Freetime: 26 + 4 vacation days per year (4 fixed “company rest days”) as well as regular off-sites and team events

• Health: Wellpass membership, of course, a fruit basket (!), and access to Jobrad, for your health

• Family & Social Security: Voluntary pension contribution, voluntary KITA subsidy for your children

Tacto is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, religion, sexual orientation, age, marital status, disability, or gender identity. Please do not submit personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, data concerning your health, or data concerning your sexual orientation.