Digital Analytics Manager – App (m/f/d)

About the role:

This is a unique opportunity to shape how we use analytics to improve and grow our app experience. In this role, you'll drive performance insights that truly impact product and marketing strategies—right at the intersection of data and decision-making. As a Digital Analytics Manager – App (m/f/d), you are responsible for the digital analytics setup and performance measurement of our app. 
In this role, you also work on web analytics topics, ensuring consistent tracking, reporting, and KPIs across platforms.  You focus on analytics foundations, data quality, and insights to support product and marketing decision-making. 

About your tasks:

• Own and develop the analytics setup for our app from the ground up

• Design and manage tracking concepts, KPIs, and performance dashboards

• Analyze user journeys, funnels and generate actionable insights

• Ensure high data quality, compliance and documentation standards

• Collaborate closely with product, marketing, and tech to roll out new tracking implementations