CRM Lead (m/f/d)

About the Role:

You are a Lead CRM Manager within our CRM Department for Belgium. You drive the CRM strategy for the Belgian market, with a focus on personalization, automation, and data-driven customer engagement.

You work closely with cross-functional teams to optimize the customer journey, implement impactful CRM initiatives, and contribute to sustainable growth and commercial success at Redcare Pharmacy.

About your tasks:

• You take responsibility for the existing customer strategy and its development potential for the Belgium market, with a focus on personalization and automation.

• You are responsible for achieving revenue targets, planning advertising budgets, and implementing CRM measures in Belgium.

• You keep an eye on the holistic customer journey across all marketing channels.

• You plan email, push and print activities, as well as campaigns and promotions.

• You ensure regular KPI monitoring and reporting – especially regarding activation rates, repurchase rates, and average basket values across different customer segments, as well as channel KPIs.

• You define and optimize cross-departmental processes.