Teamhead Content Planning Global E-Commerce

YOUR MISSION

• Ensure best-in-class, conversion-driven category experiences that scale across all markets

• Own the global calendar and ensure asset coverage of all product & commercial campaigns

• Manage, develop, and evaluate category publishers

• Embed a squad-based, performance-oriented way of working

• Define master templates for categories and campaigns

• Ensure consistency, flexibility, and CMS scalability

• Partner with analytics and CRO teams to improve category conversion, engagement, and discoverability

• Embed testing and learning into category roadmaps and feedback to Brand & BU

• Act as senior decision-maker and partner to regions and stakeholders

• Resolve conflicts between category integrity and regional needs decisively.

YOUR TALENT

• Strong expertise in eCommerce content ecosystems (CLP/PLP/PDP), CMS‑driven experiences, and scalable content systems

• Proven experience defining, governing, and scaling global templates, modular frameworks, and storytelling systems

• Deep understanding of conversion drivers, merchandising logic, UX best practices, and performance‑led content optimization

• Hands‑on experience using data, A/B testing, and CRO insights to guide content and planning decisions

• Confident leader with the ability to influence stakeholders across regions, functions, and levels

• Structured, decisive thinker with a strong sense of ownership and the ability to balance global scale with local relevance

• Excellent communicator and storyteller, aligning creative, commercial, and operational teams

• Experience leading and developing global or multi‑category teams in complex, matrix organizations

• 6+ years’ experience in digital content, eCommerce, experience design, or related fields; DTC, retail, fashion, or lifestyle experience preferred.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.