Senior Manager PR Europe

YOUR MISSION

• Building and coordinating European PR strategies, tools and frameworks, following global Guidelines and using area expertise and local language execution.  

• Coordinate the communication with global/regional/local PR teams and serve as internal point of contact 

• Coordinate with global/regional/local PR teams media events and interviews with key brand assets for global media partnerships and editorial coverage, as needed 

• Facilitate global/regional/local ambassador coordination and communication with global Business Units, Entertainment and Sports Marketing. 

• Create and adapt relevant global PR materials into the region, inclusive of press releases, product pitches and internal/external asset activation 

• Act as a PUMA representative at European/area for press events and activations. 

• Creating regional Media Comms, global cross-functional Media Monitoring and Press Review Reports. 

• Organize and facilitate the ordering of seasonal global PR samples and seeding programs to support the regional and local PR Teams. 

• Managing regional PR calendar and media outreach tools for the brand based on global PR guidance. 

• Manage, select and lead regional PR Agency. 

• Ensure and maximize product coverage in validated PR channels as bases for LLM search and product recommendation.

YOUR TALENT

• You demonstrate strong skills in developing European PR strategies and applying the right PR tools and communication frameworks.

• You excel in media relations and know how to create, adapt, and distribute press materials effectively across different markets.

• You coordinate seamlessly with global, regional, and local PR teams to ensure smooth communication and aligned project execution.

• You manage ambassadors and talent confidently while collaborating closely with Business Units, Entertainment, and Sports Marketing.

• You bring strong project management abilities to oversee PR calendars, agency partners, seeding programs, and the logistics of press events.

• You use your analytical skills to conduct media monitoring, create press review reports, and evaluate product coverage across validated PR channels.

• You apply deep market understanding and local language expertise while representing the brand confidently at press events and activations.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.