Senior Manager Marketing Trends Accounts Sport (Europe)

YOUR MISSION

• Manage a portfolio of trend‑driven, sport‑focused, and fashion‑forward retail partners to elevate brand desirability, credibility, and cultural relevance.
• Collaborate closely with the Key Account Sales Manager to build strong joint business plans for each account.
• Develop and execute high‑impact brand activations, exclusive product drops, and collaborative initiatives that strengthen the brand’s cultural positioning.
• Partner with PR, Influencer, Social Media, Event, and Content teams to amplify cultural moments across all priority markets and channels.
• Ensure all account‑specific campaigns and programs align with global priorities, guidelines, tools, and seasonal direction while honoring local community relevance and account needs.
• Manage account activation budgets responsibly and track all campaign‑related KPIs to secure measurable brand and commercial impact.
• Act as a cultural radar by spotting emerging trends in sport, fashion, and youth culture and feeding those insights back into the organization for strategic shaping.
• Build strong, trust‑based relationships with trend accounts to enable premium execution and elevate brand heat in the cultural ecosystem.
• Work cross‑functionally to coordinate product storytelling, launch timing, and activation opportunities that best fit each account’s identity and consumer base.
• Drive disciplined execution that blends creativity with operational rigor to ensure consistent, high‑quality brand presence across all trend and sport accounts.

YOUR TALENT

• A solid Key Account Management or Brand Marketing expertise, built through 3–6 years of hands‑on experience managing partners and driving joint business plans.

• A strong cultural fluency and affinity for fashion, sneakers, and youth culture, enabling authentic work with trend‑driven retail partners.

• A high creative sensibility paired with operational rigor, ensuring culturally resonant concepts while maintaining disciplined execution.

• A robust cross‑functional collaboration capability, supporting seamless work with PR, Influencer, Social Media, Event, Content, and Sales teams.

• A strong analytical and commercial acumen, enabling effective budget management, KPI tracking, and evaluation of brand and business impact.

• An insight‑driven trend‑spotting ability, continuously feeding cultural, consumer, and market insights back into the organization.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.