Manager Marketing Events

YOUR MISSION

• The Manager Marketing Events in Europe owns the regional event strategy, and execution across sports and Lifestyle categories in Europe.  

• The role is accountable for translating global event strategy into regional events, setting standards, allocating budgets, and steering impact with consumer events within the full consumer funnel.

• Own the regional event strategy and annual event roadmap across categories (Football, Running, Training, Sport style etc.) 

• Act as a primary regional counterpart to Global Brand & Event teams and cluster/area marketing managers (local language). 

• Collaborate with Category teams, Influencer, social media and Media Planning teams to ensure events are fully integrated into full funnel consumer journeys 

• Activate Assets (Athletes, Clubs, Federations, Influencers, Celebrities etc.) in collaboration with Sports Marketing and areas/clusters and social media/Influencer teams.  

• Own and allocate the regional event budget and agency ecosystem 

• Define KPIs, ROI frameworks, and performance governance 

YOUR TALENT

• Strong strategic thinking to translate global event direction into a clear regional roadmap.

• Effective cross‑functional collaboration to align global, regional, and local marketing teams.

• Integrated marketing competence to connect events with full‑funnel consumer journeys.

• Asset activation skills to leverage athletes, clubs, influencers, and partners effectively.

• Solid financial and operational management for budget ownership and agency oversight.

• Performance‑driven mindset with the ability to define KPIs and evaluate ROI.

• Strong influencing and communication skills to drive alignment and trust across markets.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.