Head of Portfolio Owner Membership & Loyalty

YOUR MISSION

As Head of Digital Product Portfolio, you will own the vision, strategy, and performance of a critical area of PUMA’s global digital experience. This could include portfolios such as Membership & Loyalty, Entry Points & Product Discovery, or Basket & Checkout. You will lead multiple cross-functional product teams made up of Product Owners, Product Managers, Engineers, Designers, and Researchers. You are accountable for setting clear strategic direction, ensuring strong execution, and delivering measurable business and customer outcomes.This role combines strategic leadership, operational excellence, and outcome ownership. You will be responsible not only for what the teams build, but why they build it, how success is measured, and how the portfolio evolves over time.

Portfolio Ownership & Strategy

• Own the end-to-end strategy for your digital product portfolio, aligned to PUMA’s D2C and commercial objectives.

• Define and maintain a clear portfolio vision, roadmap, and prioritisation framework.

• Translate business goals and consumer needs into coherent, actionable product strategies.

• Create and maintain high-quality strategy documents, narratives, and decision frameworks that align stakeholders at all levels.

Leadership & Team Management

• Lead and develop a team of Product Owners and Product Managers, providing clarity, direction, and coaching.

• Oversee multiple cross-functional squads, ensuring effective collaboration between product, engineering, design, data, and research.

• Foster a culture of accountability, ownership, and continuous improvement across your portfolio.

• Act as a senior point of escalation and decision-making within your domain.

Delivery & Execution

• Ensure consistent, high-quality delivery across all teams within the portfolio.

• Establish and maintain effective ways of working, governance, and planning rituals.

• Balance discovery and delivery to ensure teams are solving the right problems while shipping impactful solutions.

• Manage dependencies across portfolios and functions in a complex, global organisation.

Performance & KPIs

• Own the KPIs and outcomes for your portfolio, including commercial, customer, and experience metrics.

• Use data and insights to guide prioritisation, evaluate performance, and drive continuous optimisation.

• Clearly communicate progress, risks, and results to senior stakeholders.

• Be accountable for delivering measurable impact at portfolio level.

Stakeholder Management

• Partner closely with senior stakeholders across D2C, Technology, Brand, Marketing, and Analytics.

• Represent your portfolio in senior forums, articulating strategy, progress, and trade-offs with clarity and confidence.

• Align global and regional needs within a unified product direction.

YOUR TALENT

Experience

• Significant experience in senior digital product leadership roles (e.g. Head of Product, Group Product Manager, Portfolio Lead, or similar).

• Proven experience owning and leading complex digital product portfolios at scale, ideally within eCommerce or D2C environments.

• Strong background working with cross-functional product teams in agile or product-led organisations.

• Demonstrated accountability for business-critical KPIs and outcomes.

Skills & Capabilities

• Strong strategic thinking with the ability to translate vision into executable plans.

• Excellent organisational skills, with the ability to manage complexity across multiple teams and initiatives.

• Confidence creating and presenting clear strategy documents, roadmaps, and decision frameworks.

• Data-informed mindset with a strong understanding of how to define and measure success.

• Outstanding stakeholder management and communication skills.

Leadership Mindset

• Comfortable operating at both strategic and operational levels.

• Able to lead through influence in a global, matrixed organisation.

• Calm, structured, and decisive, even in ambiguous or high-pressure situations.

• Passionate about building strong teams and developing product talent.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.