(Senior) Demand Generation Specialist (m/f/d)

We are looking for a strategic and creative (Senior) Demand Generation Specialist (SAP Business Suite) (m/f/d) who knows how to activate new target customers and create real momentum in the market. In this role, you will be responsible for generating demand with a strong new‑logo focus across the full SAP Business Suite — not by pushing isolated products, but by telling an integrated value story that resonates with enterprise buyers. Your mission is to identify, engage, and qualify new potential customers and pass high‑quality, BANT‑qualified opportunities seamlessly to the sales team.

• Develop independent, targeted demand-generation strategies for new‑logo acquisition within the SAP Business Suite context.
• Translate the Business Suite value proposition into concrete campaigns across solution areas (S/4HANA Public Cloud, BTP, SAC, CX, SuccessFactors, Concur).
• Run account-based demand programs for defined ICPs and collaborate closely with Hunters and Sales Operations.
• Qualify leads and opportunities according to BANT criteria and hand over sales‑ready leads to the sales organization.
• Utilize tools such as Dealfront, LinkedIn, CRM systems, and marketing automation platforms to drive consistent pipeline contribution and optimize conversion rates.