Senior Product Manager (Activation & Retention)

The AI orchestration of your wildest imagination.

n8n is the open workflow orchestration platform built for the new era of AI. We give technical teams the freedom of code with the speed of no-code, so they can automate faster, smarter, and without limits. Backed by a fiercely inventive community and 500+ builder-approved integrations, we’re changing the way people bring systems together and scale ideas for impact.

Since our founding in 2019, we’ve grown into a diverse team of over 160 - working across Europe and the US, connected by a shared builder spirit and with our centre of gravity in Berlin. Along the way, we’ve:

• Cultivated a community of more than 650,000 active developers and builders

• Earned 145k+ GitHub stars, making us one of the world’s Top 40 most popular projects

• Been ranked as one of Europe’s most promising privately held SaaS startups (4th in Sifted’s 2025 B2B SaaS Rising 100)

• Raised $240m to date, from Sequoia’s first German seed to our recent $180m Series C - bringing us to a $2.5bn valuation

• And are grateful for our 94 eNPS score (most companies would call 70 excellent)

That’s the company we’ve built. Now we’d love to see what you can build. If you’re applying, try n8n out - whether you’re technical or not - and share a screenshot of your first workflow with us. The easiest place to start is here: app.n8n.cloud/register.

We’re in a defining moment of an incredible journey. Come and build with us.

As a Product Manager on the Adoption & Retention team, your mission is to make sure users experience the “aha!” moment quickly — and keep coming back for more. You'll be responsible for crafting product experiences that turn curiosity into habit and activation into expansion. Nothing is off the table when it comes to making our users successful.

Some features the team has built in the past:

• Our AI-assistant that unblocks users when they are stuck

• Folders to enable users with many many workflows to be more efficient

• Our templates repository: https://n8n.io/workflows/

YOUR RESPONSIBILITIES:

1 - Drive Adoption & Activation Strategy

Stay on top of usage data, behavioural insights, and market trends to develop a winning strategy for user onboarding and activation. Define and evolve our activation metrics. Identify and remove friction points that prevent users from realizing value early.

2 - User-Centric Product Discovery

Deeply engage with our users — from community builders to enterprise admins — to understand their goals, blockers, and moments of delight. Validate hypotheses through research, prototyping, and testing. Work closely with Design and Engineering to ship elegant, intuitive product experiences.

3 - Boost Engagement & Retention

Design and iterate on features and nudges that increase frequency of use, habit formation, and retention.

4 - Champion a Product-Led Culture

Promote a data-informed, experimentation-driven approach to product development across the org. Help other teams understand key adoption and retention levers. Share insights and frameworks that contribute to product-led growth and long-term user success.

REQUIREMENTS

🚀 Proven product management experience: You’ve shipped products in fast-paced environments and can point to lessons learned that shaped your craft.

🧭 Thrive in ambiguity: You bring order to chaos, structure fuzzy problems, and prioritize ruthlessly among many possible directions.

🎯 Exceptional product sense: You anticipate edge cases and second-order effects, making sharp tradeoffs without needing perfect information.

🎨 Deep user empathy & strong UX instincts: You understand both first-time builders and power users, and know what good UX looks like in great products.

🧠 Ownership & bias for action: You fix what’s broken, ship, learn, and iterate rather than over-plan.

📊 Data fluency with strong intuition: You’re comfortable writing SQL, digging into funnels/cohorts, and knowing when to trust product instinct.

🤝 Influence without authority: You align engineering, design, data, DevRel, and docs through clarity and trust—not positional power.

📝 Clear, efficient communicator: You write roadmaps and specs people actually read, and tailor the message for leaders and engineers alike.

🧰 True generalist: You thrive on variety—jumping between onboarding flows, UX polish, power features, growth experiments, and user research. You're energized by wearing multiple hats and tackling diverse challenges rather than specializing in one area.

Nice-to-haves

🧪 Growth experimentation experience: You’ve designed/analyzed A/B tests and know when experiments aren’t the right tool.

🤖 AI product background: You’ve shipped AI-powered features and understand prompts, non-determinism, and failure states.

💻 Coding/SQL Skills: Ability to code or write SQL is a big plus, helping you dive deeper into data and technical discussions.

🌐 Remote Work Experience: You're familiar with remote-first work environments and can effectively collaborate across time zones.

🚩 Entrepreneurial/early-stage experience: You’ve worn many hats and can navigate in many areas at once

Why join us?

At n8n, your work won’t disappear into a slide deck. You’ll shape the adoption backbone of an open AI workflow orchestration platform loved by a massive builder community and powered by 500+ integrations. You’ll join as a senior IC with high autonomy and direct line of sight to company-level growth outcomes—owning the journey from first-run to power-user depth in one of Europe’s fastest-growing startups. You’ll collaborate in a tight product trio, build for both breadth (onboarding) and depth (advanced features), and experiment boldly in a remote-first, supportive team that values speed, clarity, and craft.

n8n is an equal opportunity employer and does not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.

We can sponsor visas to Germany; for any other country, you need to have existing right to work.

Our company language is English.

You care about diversity and inclusion? We do too! Check out our Diversity, Inclusion and Belonging initiatives at n8n (https://www.notion.so/n8n/Diversity-inclusion-and-belonging-n8n-c1bec2fff536422d868b1a438d990e35).

Location disclaimer: If you see multiple job postings for the same role, it is most likely because we're hiring remotely for this role and posting in different locations to make sure every potential candidate can see the role. Please apply to the location you're the most likely to work from in the future.

Benefits

• Competitive compensation 💸 – We offer fair and attractive pay.

• Ownership 💪 – Our core value is to “empower others,” and we mean it—you’ll get a slice of n8n with equity.

• Work/life balance 🏖️ – We work hard but ensure you have time to recharge:

  • Europe: 30 days of vacation, plus public holidays wherever you are.

  • US: 15 vacation days, 8 sick days, plus public holidays wherever you are.

• Health & wellness 🩺 –

  • Europe: We provide benefits according to local country norms.*

  • US: Multiple low-premium, low-deductible medical plans with coverage for individuals and families—plus a no-cost premium HDHP option with a pre-seeded HSA—along with dental and vision coverage.

• Future planning 💰 –

  • Europe: We provide pension contributions according to local country norms.*

  • US: 401(k) retirement plan with a 4% employer match.

• Financial security 🛡️ –

  • Europe: We provide benefits according to local country norms.*

  • US: Company-paid short-term and long-term disability insurance, plus life insurance to support you and your loved ones.

• Career growth 📈 – We hire rising stars who grow with us! You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills.

• A passionate team 🤩 – We love our product, and we prove it with regular hackathons where we see who can build the coolest thing with it!

• Remote-first 🌏 – Our team works remotely across Europe, with regular off-sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description.

• Giving back 🤝 – We're big fans of open source, and you'll get $100 per month to support projects you care about.

• AI enablement 🤖 – We believe in working smarter—everyone gets an unlimited AI budget to explore and use the best tools to boost productivity and creativity.

• Transparency 🙏 – We all know what everyone’s working on, how the company is doing—the whole shebang.

• An ambitious but kind culture 😍 – People love working here—our eNPS for 2024 is 94!

* Country-specific details are provided in your contract.