(Senior) Copywriter (d/f/m)

Position

• Developing creative lead ideas, concepts and campaigns for multiple clients and brands
• Writing and refining copy for all relevant channels (classic, digital, social, film and beyond)
• Close collaboration with art directors to create holistic and compelling creative work
• Independently briefing and coordinating all project stakeholders and disciplines
• Presenting concepts and copy internally and to clients with confidence
• Ensuring tonal and conceptual consistency across all touchpoints and deliverables
• Maintaining and elevating copy quality throughout all project phases
• Mentoring, coaching and professionally developing junior copywriters and trainees
• Actively contributing to the improvement of tools, workflows and creative standards
• Staying on top of cultural trends, storytelling formats and emerging creative opportunities

• Excellent understanding of brands, products and audiences, with a strong sense of tone of voice
• Outstanding conceptual and writing skills across all media and channels
• Proven experience in developing integrated campaigns and creative lead ideas
• Confident presentation and persuasion skills in German and English
• High quality standards and a strong creative and editorial mindset
• Deep understanding of the interplay between copy, design, concept and technology
• Experience working closely with art direction, consulting, strategy and external partners
• Ability to guide, mentor and develop junior copywriters through constructive feedback
• Curiosity for new formats, platforms and tools, including the use of generative AI in the creative process