This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Global Digital Performance Media Principal in Germany.In this senior leadership role, you will drive global digital performance marketing strategies for technology and SaaS products, focusing on demand generation, visibility, and measurable business growth. You will lead cross-channel campaigns spanning paid search, SEO, social, programmatic display, and emerging digital platforms, while integrating AI-powered content discovery strategies. This position requires hands-on execution, advanced measurement, and optimization skills to maximize conversion and revenue impact. You will mentor and grow a high-performing performance media team, collaborate across product, creative, analytics, and sales, and establish scalable processes and systems. Your work will shape how brands are discovered and engaged by customers worldwide, ensuring a competitive edge in the rapidly evolving digital ecosystem. This is a remote, globally-oriented position that combines strategic vision with operational excellence.
Accountabilities:
Lead the strategy and execution of digital performance campaigns across SEM, SEO, social, programmatic display, and emerging channelsOptimize paid digital media, continuously testing and refining tactics to improve acquisition, conversion rates, pipeline acceleration, and ROASManage full campaign lifecycle, including creative optimization, bid management, tagging, analytics, reporting, and conversion trackingBuild scalable content strategies and modular frameworks to ensure discoverability by AI-powered answer enginesCollaborate cross-functionally with product, creative, analytics, and sales teams to align media strategies with broader marketing and business goalsDevelop and mentor a high-performing team, fostering a culture of experimentation, accountability, and continuous improvementDesign and implement advanced measurement, attribution, and analytics dashboards to deliver actionable insights to stakeholdersRequirements:Senior-level experience in global digital performance marketing for B2B SaaS or technology brandsDeep hands-on expertise in SEM, SEO, digital paid channels, social advertising, programmatic, and campaign optimizationAdvanced knowledge of content optimization and AI-driven strategies for discoverability and recommendationProficiency in analytics, tagging, attribution, and measurement frameworks (e.g., GA4, Google Tag Manager, Looker, Tableau)Experience with CRM, marketing automation, and content management systems (e.g., Salesforce, Marketo, HubSpot, WordPress, Drupal)Strong data analysis skills, including A/B testing, incrementality measurement, and translating insights into actionable improvementsExcellent project management, communication, and stakeholder engagement skills with the ability to influence senior leadershipProven ability to build and lead high-performing teams with a collaborative and agile leadership styleBenefits:Competitive compensation package with a base salary range of $153,800 – $192,300100% employee-covered health and welfare benefits, plus paid time offWork-life balance and remote work flexibilityOpportunities for professional development through conferences, training, and certificationsLeadership role with global impact and cross-brand influenceParticipation in bonus and commission plans where applicable
Why Apply Through Jobgether?We use an
AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best!
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