Global Digital Performance Media Principal

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Global Digital Performance Media Principal in Germany.In this senior leadership role, you will drive global digital performance marketing strategies for technology and SaaS products, focusing on demand generation, visibility, and measurable business growth. You will lead cross-channel campaigns spanning paid search, SEO, social, programmatic display, and emerging digital platforms, while integrating AI-powered content discovery strategies. This position requires hands-on execution, advanced measurement, and optimization skills to maximize conversion and revenue impact. You will mentor and grow a high-performing performance media team, collaborate across product, creative, analytics, and sales, and establish scalable processes and systems. Your work will shape how brands are discovered and engaged by customers worldwide, ensuring a competitive edge in the rapidly evolving digital ecosystem. This is a remote, globally-oriented position that combines strategic vision with operational excellence.

Accountabilities:

Lead the strategy and execution of digital performance campaigns across SEM, SEO, social, programmatic display, and emerging channels

Optimize paid digital media, continuously testing and refining tactics to improve acquisition, conversion rates, pipeline acceleration, and ROAS

Manage full campaign lifecycle, including creative optimization, bid management, tagging, analytics, reporting, and conversion tracking

Build scalable content strategies and modular frameworks to ensure discoverability by AI-powered answer engines

Collaborate cross-functionally with product, creative, analytics, and sales teams to align media strategies with broader marketing and business goals

Develop and mentor a high-performing team, fostering a culture of experimentation, accountability, and continuous improvement

Design and implement advanced measurement, attribution, and analytics dashboards to deliver actionable insights to stakeholders

Requirements:

Senior-level experience in global digital performance marketing for B2B SaaS or technology brands

Deep hands-on expertise in SEM, SEO, digital paid channels, social advertising, programmatic, and campaign optimization

Advanced knowledge of content optimization and AI-driven strategies for discoverability and recommendation

Proficiency in analytics, tagging, attribution, and measurement frameworks (e.g., GA4, Google Tag Manager, Looker, Tableau)

Experience with CRM, marketing automation, and content management systems (e.g., Salesforce, Marketo, HubSpot, WordPress, Drupal)

Strong data analysis skills, including A/B testing, incrementality measurement, and translating insights into actionable improvements

Excellent project management, communication, and stakeholder engagement skills with the ability to influence senior leadership

Proven ability to build and lead high-performing teams with a collaborative and agile leadership style

Benefits:

Competitive compensation package with a base salary range of $153,800 – $192,300

100% employee-covered health and welfare benefits, plus paid time off

Work-life balance and remote work flexibility

Opportunities for professional development through conferences, training, and certifications

Leadership role with global impact and cross-brand influence

Participation in bonus and commission plans where applicable

Why Apply Through Jobgether?We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best! Why Apply Through Jobgether? 
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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