Director of Product Marketing (Remote from Germany)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Product Marketing in Germany.This role is ideal for a seasoned product marketing leader who thrives in building and scaling consumer finance experiences from the ground up. You will define positioning, strategy, and go-to-market plans for innovative digital finance products while ensuring messaging is clear, trusted, and accessible for global audiences. The position combines hands-on execution with leadership, requiring collaboration with Product, Engineering, and Growth teams to drive adoption, engagement, and retention. You will also establish scalable frameworks, systems, and processes for the product marketing function while coaching and developing team members. This is a highly strategic and visible role with the opportunity to shape the future of consumer digital finance platforms in an evolving market.

Accountabilities:

Define product marketing strategy, positioning, and go-to-market plans for new consumer finance products

Translate complex financial and technical concepts into simple, consumer-friendly narratives that drive trust and adoption

Lead product launches and lifecycle marketing efforts, from early-stage introduction to scaled adoption

Partner with Product, Engineering, and Growth teams to align marketing strategies with product development and business objectives

Establish frameworks, processes, and systems to scale the product marketing function and ensure repeatable success

Develop and mentor Product Marketing Managers, guiding execution while building foundations for team growth

Conduct market analysis, user research, and competitive intelligence to inform positioning and GTM strategies

Ensure messaging resonates across diverse global audiences, including emerging markets

Requirements:

10+ years of experience in product marketing, consumer marketing, or related roles

Proven track record leading marketing for consumer-facing financial or transactional products

Demonstrated ability to define strategy independently and execute hands-on when necessary

Strong cross-functional collaboration with Product, Growth, and Engineering teams

Skilled in consumer insights, user research, and data-informed marketing strategy

Experience operating in ambiguous or rapidly evolving markets, developing GTM plans from scratch

Strong analytical and creative skills, with excellent executive presence and communication

Experience in fintech, neobank, or consumer platforms with embedded financial features is highly preferred

Exposure to international or emerging markets is a plus

Experience repositioning a product into a broader platform or ecosystem is advantageous

Benefits:

Competitive base salary ($146,000–$215,000 USD for US candidates) plus performance-based bonus and equity

Comprehensive health, dental, and vision benefits

Remote work flexibility and support for global collaboration

Opportunity to work on innovative products shaping the future of consumer digital finance

Career growth and leadership development opportunities within a mission-driven, technical organization

Why Apply Through Jobgether?We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best! Why Apply Through Jobgether? 
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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