Digital Marketing Manager

IQVIA is recruiting a Digital Marketing Manager to lead and shape cross‑portfolio digital strategy within a high‑profile IQVIA–Pharma strategic alliance.

This is a portfolio‑level role, not brand‑specific, focused on driving strategic, consistent, and scalable digital activation across five Specialty Care Immunology & Inflammation brands spanning Dermatology, Gastroenterology and Rheumatology.

Partnering with the International Marketing Director, you will shape and deliver strategic digital initiatives, elevating omnichannel maturity through insight‑driven, high‑impact execution.

You will act as the digital centre of gravity for the alliance, connecting portfolio strategy, brand priorities, market execution, and IQVIA’s digital, analytics, and marketing services capabilities.

Key Responsibilities

Portfolio Digital & Omnichannel Strategy

• Own and drive portfolio‑level digital strategy aligned with therapeutic priorities, brand lifecycles, and commercial objectives

• Define scalable digital plays deployable across brands and adaptable locally

• Translate strategy into clear, actionable guidance for brand teams and markets

Omnichannel Design & Execution

• Design and lead scalable omnichannel frameworks across CRM, digital channels, remote engagement, and rep‑triggered activation

• Partner with Brand Managers to embed coherent, data‑driven digital journeys into brand plans

• Collaborate with IQVIA Digital Engagement and Marketing Services teams to ensure high‑quality, compliant execution

Governance, Insights & Optimization

• Act as the portfolio digital lead, ensuring consistency, quality, and alignment across brands and markets

• Set standards for content usage, channel orchestration, measurement, and optimization

• Leverage IQVIA data and analytics to track performance, identify best practices, and drive continuous optimization

Market Enablement & Capability Building

• Equip markets with practical tools, playbooks, and best‑practice guidance

• Support training for brand, field, and digital teams

• Act as a thought partner, helping markets shift from activity‑based execution to impact‑driven digital engagement

Experience

• 5+ years’ experience in pharma digital marketing or omnichannel roles, ideally in Specialty Care.

• Strong understanding of CRM‑led engagement, digital content ecosystems, and multichannel activation.

• Experience working across multiple brands or portfolios and/or multi‑country European environments.

• Solid hands‑on knowledge of platforms such as Veeva, Salesforce, Adobe, or similar.

• Confidence using data and dashboards to inform decisions and optimization.

• Ability to balance strategic thinking with operational delivery.

• Strong stakeholder management skills and credibility working with senior marketing and sales leaders.

• Comfortable operating in a matrix, alliance‑led model with multiple priorities and high visibility.

Why Join This Team ?

• Shape digital strategy across an entire specialty portfolio, not just one brand.

• Work within a unique IQVIA‑led commercialization model with real ownership and influence.

• Access best‑in‑class data, analytics, and digital execution capabilities.

• Partner closely with senior portfolio leadership and help define “what good looks like” for digital.

• Play a pivotal role in modernizing specialty HCP engagement across Europe.

Ready to Lead Digital at Portfolio Level?

Join IQVIA and help define how digital drives impact, scale, and consistency across specialty Immunology brands.

#LI‑CES #LI‑CS1

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.