Introduction
The online travel platform
ab in den urlaub has its headquarter in the heart of Leipzig*. Here you can expect modern offices right in the city center, flexible working options and a diverse, open team where you can find inspiration and let your ideas grow and have an impact. For more than 20 years, we have been bringing people to the most beautiful places in the world – making dreams come true. Thanks to flat hierarchies and efficient processes, you will quickly find your way with us and can make a difference from day one.
Our motto: We bringsunshine into people’s lives. Do you want to be part of it and shape the futureof travel together with us? Then apply now – we look forward to meeting you!
Become part of our Analytics team and help us improve the user experience and conversion of our digital booking funnels through data-driven insights.
You analyze user behavior across the entire customer journey, ensure high data quality, and provide well-founded insights for product, marketing, and business decisions.
Your focus lies on product and conversion analyses, defining relevant KPIs, meaningful reporting, and evaluating A/B tests. In close collaboration with product management, marketing, and IT teams, you translate complex web and e-commerce data into clear recommendations for action and thus contribute measurably to optimizing our websites and booking funnels.
Your tasks
- Analyze user behaviour on our websites along the entire customer journey and derive recommendations to optimize conversion rate and user experience
- Define, further develop, and monitor key web KPIs, funnels, and success metrics to evaluate website and product performance
- Create, maintain, and further develop reports and dashboards (e.g., in Looker Studio) for different stakeholders
- Support and evaluate A/B tests to optimize pages, features, and processes based on data insights
- Define tracking requirements and ensure the quality of tracking implementations (e.g., events, conversions, consent) in collaboration with tracking and tech teams
- Promote data-driven decision-making and actively share knowledge about web analytics within the company
Your profile
- You have initial or several years of professional experience in the web analytics field, ideally in an e-commerce or product-related environment
- You have a strong understanding of web KPIs, funnel analyses, and conversion optimization
- You have solid experience working with web analytics tools and tracking data (e.g., GA4)
- You have experience in designing and quality-assuring tracking setups, ideally with tag management systems
- You have good knowledge of data visualization and reporting (e.g., Looker Studio)
- You work in an analytical, structured, and independent way with a strong focus on data quality and meaningful insights
- You have strong communication skills to present complex analyses in a clear and audience-appropriate way
- You have very good English skills, both written and spoken
What we offer
- Reliability: unlimited full-time employment contract
- More time for yourself: 30 days of paid leave (+ additional vacation for long term employees)
- Appreciation: anniversary program for your loyalty
- Work-Life-Balance: Flexible working hours, mobile working throughout Germany and, for a limited time, abroad
- Attractive location: offices close to the city centre with excellent transport infrastructure in Leipzig
- Creative space: room for creativity, proactivity, and responsibility
- Team spirit: regular company and team events
- Wellbeing: With LOFINO, you will benefit from allowances for your lunch, your health and a special goodie for birthdays, marriages and/or the birth or adoption of a child
- A smoother journey to work: allowance for the ‚Deutschlandticket‘
- Focus on health and well-being: Company health management with a wide range of health services such as coaching, counselling and prevention programmes
- Sustainability: choose your JobRad
Your trip to us
Simply apply via our careers page and send us your CV, your availability and your salary expectations. As data protection and digitalization are very important to us, we only accept online applications. Applications from disabled persons and persons with equivalent status are welcome.
As part of the application process, we are obliged as a company to view and check your work permit, your ID card or your passport to ensure that you are entitled to work for us. Please make sure that you can provide the required documents if needed.
*ab in den urlaub is a brand of Invia Travel Germany GmbH
If you have any questions about this position and your application, you can reach us at jobs@invia.de .