Analytics Lead (gn) - Global

Intermate x SAMY – Shaping the State of Social

You will be joining SAMY – a global powerhouse leading the evolution of brand communication. Founded with a desire to challenge the status quo, we have grown from three employees to nearly 1,000 – from one office to over 20 locations worldwide, active in more than 55 markets. We connect creativity, technology, and culture to make brands matter in the social universe – for clients like The North Face, Microsoft, Diageo, and Samsung.

Intermate, our DACH powerhouse with more than 250 Mates in Berlin, Hamburg, Cologne, and remote, is one of the largest social media and influencer agencies in the region – and lives every day what SAMY embodies on a global scale: social-first strategies, content produced in our own studios, close collaboration with creators, and data-driven campaigns powered by our own technology.

💡 👉 Note: Our application process is partly supported by an AI-powered assistant, which will conduct the initial introductory interview. You’ll receive more information as your application progresses.

WHAT YOU DO

Social media is constantly changing the way people communicate – and how brands and creators operate in this space. We believe there is enormous untapped potential in social media data. As Global Analytics Lead, you are the one who unlocks it.

You set the global standard for what data analytics looks like at SAMY. You lead a small, international analytics team, work closely with the Data Product Manager and the Global Data Engineering Lead – and make sure that data translates into real business decisions.

Many brands measure sentiment or engagement rate – but why, exactly? That's the question you love asking. And you have the answers.

Core Focus

• You define what data analytics looks like at SAMY on a global level – connecting analytical expertise with social media knowledge, client needs, and business impact

• You lead a small global analytics team and roll out jointly developed products to local markets

• You work with the Data Product Manager to define the roadmap for our internal data products

• You support the onboarding of users onto our analytics products and ensure everything is well documented

• You bring a data-first mindset to the entire agency – proactively and with inspiration

• You develop ways to commercialise our data offering and ensure our analytics services are represented in the wider commercial proposition

• You work closely with the Global Data Engineering Lead – they build the foundation, you define what we build upon it

Additional Responsibilities

• You uphold the integrity of the data – even when clients think they want something different

• You support commercial teams in talking to clients about analytics in an empowering and convincing way

• You develop your team – not just technically, but also in their ability to present and represent their work clearly and with impact

• You collaborate with our Research & Insights team to enhance their strategic research with our more automated reporting frameworks

WHAT YOU NEED

• 4–7 years of experience in research, digital analytics, insights, or market intelligence – with a clear focus on social media data

• Strong visualisation skills – especially with Looker

• Solid knowledge of modern market research methods and how social media data fits within that landscape

• Experience managing a team

• An inquisitive, critical mindset – and the drive to not just follow best practices, but to define them

Nice-to-have

• Familiarity with R, Python, or SQL and the motivation to apply these for efficiency and automation in day-to-day delivery

• Multilingualism or experience working in multicultural, international teams

• A genuine feel for culture, creator ecosystems, and consumer behaviour

WHAT WE OFFER

• Onboarding & Support
  No one likes to be the new kid. With a structured onboarding process, a personal mate, and access to learning materials, you’ll feel like one of us from day one.

• First-class equipment
  Can’t work without my iPhone. With a MacBook, iPhone, and the latest Apple tech, you can work flexibly and efficiently – whether that’s from our classic old-building offices, from home, or on the go.

• Growth & development
  Rise & shine, darling! Your annual training budget gives you the freedom to invest in workshops, seminars, certified courses, or coaching sessions. This way, you can grow in exactly the direction that fits your goals.

• Flexible working
  “Ob das bei euch gerade genauso ist? I doubt it!” For up to six weeks a year, you can work remotely from within the EU. Our flexible working-time models make it easy to balance work and life. If you move or experience special life situations such as a bereavement, you’ll receive additional days off.

• More time off
  “It’s my birthday, I’mma spend my money.” On your birthday it’s: close the laptop and enjoy. In addition, December 24th and December 31st are days off. We celebrate anniversaries and birthdays with small surprises.

• Health & wellbeing
  Hot girl walk or heavy lift? With an Urban Sports Club membership, you decide whether yoga, Pilates, swimming, or strength training best supports your glow-up. nilo.health strengthens your mental health and offers sessions with psychologists or coaches. Through your access, up to five family members can also participate.

• Exclusive deals & extras
  It’s giving… perks! Benefit from attractive discounts with partners like plantclub, FutureBens, and many more. On top of that, you can choose one of these three benefits:

  • Givve Card – €50 credit per month, which you can use freely for whatever you love.

  • Mobiko – €65 monthly mobility budget, usable for the Deutschlandticket, fuel costs, and everything else it takes to get you from A to B.

  • Company pension plan – €50 monthly contribution to your occupational pension scheme.

Plus, our offices are dog-friendly. Snacks, fruit, and drinks are available to all mates free of charge at any time.