The role
We are hiring a Staff Product Manager to define and lead the vision for our newly formed Creative Tech squad. This team is a critical enabler of HelloFresh’s 2026 "The Refresh" strategy, tasked with building the technical foundation to help further brand excitement and achieve product-led growth.
In this role, you will move beyond simple asset generation to build a holistic, AI-native content engine that automates the entire marketing workflow including building feedback loops for continuous improvements. You will lead the shift from a fragmented, manual content process to one that is efficient, data-driven, and end to end integrated. This is a strategic role with high ambiguity and high visibility, offering the opportunity to demonstrate how AI-first teams can ship faster and with higher quality.
You will act as a bridge between creativity and technology, empowering our Brand, Creative, Product and Marketing teams to focus on high-impact strategic work while your platform handles the scale, consistency, and performance optimization.
What you’ll do
- Define and execute the long-term vision for the Creative Tech platform, moving us toward "end-to-end automation" of campaign creation—from brief to final asset deployment.
- Lead the discovery and delivery of high-impact opportunities in a highly ambiguous domain, such as building a "Creative Performance Intelligence Engine" to link creative components to business value, or an "AI-Generated Video" solution for recipe steps.
- Establish a "closed-loop" feedback system, ensuring that performance data feeds back into the creative process to enable data-backed briefs and measurable improvements in marketing ROI.
- Solve complex operational bottlenecks by leveraging GenAI to reduce lead times for tasks like translation and localization from weeks to hours.
- Act as a single-threaded leader across Tribes and Alliances, driving alignment between Brand Strategy, Creative Studio, and downstream product teams (Adtech, CRM, Landing Pages, Conversion funnel).
- Champion an AI-first mindset, creating a "playground" for rapid experimentation to validate hypotheses around automated content generation, brand voice codification, and visual identity management.
- Apply rigorous product management best practices to prioritize a roadmap that balances immediate efficiency wins with long-term strategic capabilities, reporting directly on metrics like "Time to Market" and "Creative Performance".
You are
- A strategic thinker capable of working on ambiguous opportunity domains without a clear overarching solution, independently defining strategies that span multiple squads or alliances.
- An AI-enthusiast who understands the potential of Generative AI in the creative space and can translate technical possibilities into tangible product value for creative teams.
- A "guardian of data," treating creative metadata as a strategic asset to enable future Brand Marketing Mix Modeling and granular performance analysis.
- A strong collaborator who can build trust with diverse stakeholders—from Creative Directors and Brand Strategists to Data Engineers and Performance Marketers.
- Resilient and solution-oriented, comfortable operating with a "start-up mentality" within a larger organization, focused on rapid learning and impact.
What you’ll bring
- Extensive product management experience, with a proven track record of working as a Senior or Staff PM in complex data, MarTech, or content platform environments.
- Experience with GenAI / LLM applications or Creative Tech tools (e.g., DAMs like Bynder, Dynamic Creative Optimization, or automated content generation) is highly desirable.
- Proven ability to lead "0-to-1" products, taking a concept from an ambiguous problem statement to a scaled solution with measurable business impact.
- Strong analytical skills, with the ability to define and optimize complex metric trees involving efficiency (throughput, lead time) and effectiveness (conversion rates, brand consistency).
- Excellent communication skills, capable of influencing senior stakeholders (VP+) and articulating a compelling product vision that aligns technical and commercial goals.
- Experience in "Platform Product Management" or building internal tools that serve multiple downstream user groups is a plus.
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with a German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!