Sales Development Director (m/f/d)

 

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a Sales Development Director for our Client Sales team in Berlin or Munich, DE! 

As the Sales Development Director for Germany, you are the architect of our top-of-funnel growth in one of our most critical markets. You will not only lead a high-performing team of Business Development Representatives (BDRs) but also act as a "leader of leaders" by mentoring and managing a BDR Team Lead.

This is a director role, meaning you bridge the gap between high-level regional strategy and daily operational excellence. You will define the German outbound playbook, optimize the tech stack for the local market, and scale the leadership bench while ensuring the team consistently exceeds pipeline and revenue targets.

YOUR IMPACT

Strategic Leadership & Market Growth

• Market Strategy: Lead and execute the DACH GTM strategy, focusing on high-value segments.
• Leadership Development: Coach and develop a Junior BDR Team Lead.
• Cross-Functional Alignment: Partner with Marketing and AEs to ensure strong lead flow and handoffs.
• Revenue Forecasting: Provide clear pipeline forecasts with risks and opportunities.

Inbound & Outbound Process Mastery

• Inbound Agility: Maximize conversion through fast, effective lead qualification.
• Outbound Strategy: Drive personalized, high-intent prospecting.
• Tech Stack Champion: Optimize use of Salesforce, LinkedIn Sales Navigator, and AI tools.
• BoB Management: Improve book-of-business and outreach strategies to build pipeline.

Operational Excellence

• Direct Management: Lead a high-performing BDR team to exceed targets.
• The "German Playbook": Adapt messaging to the German market.
• Process Optimization: Streamline tools and workflows to improve results.
• Recruitment: Hire and scale the team for growth.

Coaching & Performance

• High-Stakes Coaching: Upskill reps through hands-on coaching.
• Performance Management: Set KPIs and drive accountability.
• Onboarding: Ensure fast ramp-up for new hires.
• Live the mission: Build a supportive, high-performance culture.

Key Performance Indicators (KPIs)

• Team Quota Attainment: % hitting targets.
• Conversion Rates: Inbound and outbound funnel performance.
• Win Rates & Revenue: Overall business impact.
• Ramp Time: Speed to productivity.
• Employee Retention: Engagement and retention levels.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

• Proven Track Record: 5+ years in Sales, with at least 3 years of experience as a Manager-Director in a Sales role.
• The "Coach" DNA: A passion for seeing others succeed. You should have examples of BDRs OR AEs you’ve mentored who have been promoted into AE or Senior roles.
• Analytical Skills: You can look at a conversion funnel and pinpoint exactly where the "leak" is-whether it’s the initial hook, the discovery call, or the hand-off to the AE.
• Strategic Narrative Building: Proven experience managing SDR/BDR teams for a Challenger Brand or a "non-commodity" solution. You must demonstrate the ability to create urgency for a product that is not yet a "household name" or is perceived as discretionary spend.
• The "Value-First" Framework: You have moved beyond "feature-selling" and can coach reps to pivot from Product Interest to Business Impact. You should be able to show how you’ve successfully positioned a solution as "mission-critical" during budget-conscious cycles.
• DE Market Savvy: Comfortable navigating the nuances of DE business culture and time zones.
• HR Knowledge and experience: You are familiar with the HR space and can talk the CHRO language
• Knowledge of key sales development metrics: Team Quota Attainment (% of team hitting SQL/Meeting/ Opps targets), Conversion Rates (MQL to SQL Inbound and Prospect to Meeting to Opps Outbound)
• Win Rates and Revenue Targets: It's all about how this team and demand gen impact the business results
• Ramp Time: Speed at which new hires reach full productivity.
• Employee Retention: Team engagement and internal promotion rates.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in Sales, with at least 3 years of experience as a Manager-Director role are mandatory requirements.

WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. Our benefits include:

WELLHUB:  Free Gold membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. We offer all employees a one-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE:  Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.

PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive 30 days paid holiday per year in addition to annual holidays (including an extra holiday on your birthday!).

PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.  

CAREER GROWTH: Access world-class platforms, participate in interactive sessions,  build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success. 

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here. 

And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

Wellhub was named a Top Sales Team of 2025!
This is a recognition of the collaboration and impact we create together every day. Ready to be part of a team that’s making a real difference? Read more about the award here. 

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. At Wellhub, we welcome and celebrate your authentic self.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

 

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