Lead hub expansion marketing: Fully own the planning and execution of 360° launch campaigns for new locations, coordinating cross-functional teams to ensure successful market entries and strong local impact;
Lead local execution: Coordinate assets and rollouts across CRM, app, offline, and performance to ensure a consistent, high-quality brand experience;
Boost visibility & local impact: Identify brand visibility opportunities and lead on-the-ground initiatives in key cities to grow awareness and reach;
Collaborate and optimize: Work cross-functionally to bring campaigns to life, support market expansions, and continuously improve based on data and KPIs.