Marketing Working Students

Everest Systems is hiring a couple of marketing student workers to support our growing go-to-market engine. You'll work across a range of marketing activities — from event logistics and campaign operations to reporting and market research. This is a hands-on role where you'll get exposure to the full breadth of B2B SaaS marketing at an early-stage company.

We're a small, fast-moving team, which means you won't be doing busywork. The things you work on will directly impact pipeline, sales conversations, and how we show up in market. We'll give you clear playbooks and templates for recurring work, and you'll have real autonomy to execute.

An important note on AI: We are an AI-native company, and we expect you to work like one. You should be comfortable using AI tools (Claude, ChatGPT, etc.) as part of your daily workflow — for drafting copy, researching markets, summarizing information, building templates, and accelerating repetitive tasks. If you're excited about finding ways to use AI to do better work faster, you'll thrive here. If you're not already fluent, you should be eager to learn.

Tasks

Events & Conferences

• Research relevant conferences and industry events across Europe (and selectively in the US) that align with Everest's target markets and buyer personas

• Evaluate events for fit: audience profile, cost, sponsorship tiers, speaking opportunities, attendee quality

• Handle event logistics end-to-end once approved: registration, booth setup, shipping, travel coordination, collateral preparation

• Support pre-event outreach (email invitations, LinkedIn touchpoints) and post-event follow-up workflows

• Coordinate with Franz, Stefan, and the field team on scheduling and event-specific needs

Marketing Operations (HubSpot)

• Learn and operate within HubSpot for core marketing tasks: contact and list management, list uploads and segmentation, email sends

• Build and manage email nurture sequences and automated workflows

• Set up and maintain suppression lists, enrollment triggers, and basic workflow logic

• Support webinar setup and registration workflows, including follow-up sequences

• Pull and organize lightweight reporting from HubSpot (email performance, funnel metrics, list health)

Advertising & Campaign Operations

• Pull performance reporting from advertising platforms: Google Ads, LinkedIn Ads, Google Analytics, Reddit

• Compile cross-platform reports into a consistent format for weekly review

• Support campaign setup tasks: building ad sets, configuring targeting, uploading creatives, adjusting budgets per direction

• Monitor campaigns for pacing and flag anomalies (overspend, underperformance, disapproved ads)

Web & Landing Pages

• Create and publish landing pages in our CMS for campaigns, events, webinars, and product launches

• Make updates to existing pages as needed (copy changes, CTA updates, new assets)

• Ensure pages follow brand guidelines and are consistent with our messaging

Webinars & Live Demos

• Set up and manage our recurring live weekly demo, including a session timed for European audiences

• Handle the operational side: platform setup, registration pages, calendar invites, reminder emails, post-event follow-up

• Support one-off webinars as needed — coordinate with speakers, manage rehearsals, run day-of logistics

Field Team Support

• Support the European field team with localized materials, event coordination, and account research

• Help prepare for field events: attendee lists, briefing docs, personalized outreach drafts

• Assist with territory-specific research and local market context

Competitive & Market Intelligence

• Monitor competitor activity: website changes, pricing updates, feature launches, hiring signals, review site presence (G2, Gartner Peer Insights)

• Track relevant industry news and trends in the ERP / finance software space

• Maintain a competitive intelligence tracker on a regular cadence (weekly or biweekly)

• Flag notable shifts or opportunities to the marketing and sales teams

Contact Research & Data Enrichment

• Research and identify target contacts at accounts in Everest's ICP — CFOs, Controllers, VP Finance, Heads of Accounting

• Enrich contact records with accurate information before upload to HubSpot/Salesforce

• Support list building for campaigns, events, and outbound motions

• Help maintain data hygiene across our CRM

Social Media Support

• Draft LinkedIn post variations from existing content (blog posts, case studies, webinar clips, product updates)

• Schedule and publish posts to the Everest company page

• Track engagement metrics and report on what's performing

• Support the team in building a consistent cadence of company page activity

Requirements

• Currently enrolled in a university program in Germany (marketing, business, communications, or related field)

• Genuine interest in B2B marketing, SaaS, or enterprise technology

• Comfortable working independently with limited real-time supervision — you'll get clear direction and playbooks, but you need to be able to run with things

• Fluent and enthusiastic about using AI tools in your work — we use AI for drafting, research, analysis, and content creation, and we expect you to as well

• Detail-oriented and organized — a lot of this work is operational, and accuracy matters

• Strong written communication in English; German language skills are a plus for European market work

• Familiarity with any of the following is a bonus (but not required — we'll train you): HubSpot, Google Ads, LinkedIn Ads, Google Analytics, basic CMS tools

Benefits

• Work in a highly motivated and international team

• Interest in a long-term and continuous cooperation

• Flexible working hours

Join Everest Systems in Heidelberg as a Marketing Working Student and help shape the future of business software for SMEs. Perfect for creative minds eager to make an impact!