(Senior) Performance Copywriter (m/f/d)

THIS IS THE JOB

We are looking for a (Senior) Performance Copywriter (m/f/d) with a strong focus on UGC scriptwriting to create high-converting paid social creatives and to contribute to landing page design, copy, and conceptual conversion optimization. In this role, you combine creative instinct with performance psychology and data-driven experimentation to develop messaging and experiences that maximize conversion rates across the entire funnel.

Your main tasks will be:

• Ownership of the full performance messaging architecture: You develop performance-driven messaging frameworks tailored to audience segments, funnel stages and campaign objectives; translate insights into conversion-oriented storytelling based on sales psychology and guarantee consistent messaging across ads, landing pages and the full customer journey

• Conceptualize and create high-performing creatives: You develop and script high-converting ad creatives, with a strong focus on UGC video formats; craft compelling hooks, clear value propositions, objection-handling sequences and strong calls to action; create copy for static, motion and paid social assets across channels; guide designers, editors and UGC creators to ensure conversion-focused execution; leverage AI tools to scale creative output and accelerate structured testing

• Lead landing page and funnel optimization: Develop, optimize and continuously refine high-converting landing and sales / offer pages aligned with funnel stage and campaign goals; conversion rate optimization across the entire funnel; use A/B testing and behavioral analytics to systematically improve performance

• Data-driven iteration and growth: Analyze creative and funnel KPIs (e.g. CTR, SSR, CPM, CVR, CAC and NC ROAS); translate performance data into structured hypotheses and testing roadmaps; design and execute experiments with clear frameworks and measurable outcomes; continuously refine messaging, creatives and landing pages based on insights

• Collaborate across teams to scale impact: work closely with performance marketing, design, creative and growth teams; align on campaign goals, testing priorities and asset roadmaps; bridge strategy and execution to maximize end-to-end conversion efficiency

THIS IS YOU

If you are passionately committed to sustainability and highly motivated to make the world a little cleaner with us, then we think you are really great! If you also like to work proactively and in a team, and you see every small and large challenge as an opportunity to get even better – then we are already a little bit smitten. Finally, if you also have the following skills and experience, we are almost certain: This could be the start of a great love story!

What we’re looking for:

• Experience in Conversion Rate Optimization (CRO) and data-driven optimization of campaigns and landing pages

• Strong copywriting skills with a focus on performance-oriented, conversion-driven messaging strategies

• Strategic understanding of creative concepts and their impact on user behavior and conversion outcomes

• Hands-on experience with A/B testing, performance analytics, and data-driven decision-making

• Analytical mindset with the ability to translate data into actionable insights and optimization strategies

• High creativity combined with a strong conversion and performance focus

• Basic understanding of psychological principles and user decision-making processes is a plus

• Fluent in German and English (C1 level), written and spoken, italian or french language skills on top receive extra love

THIS IS EVERDROP

Our mission 💚🌱🌎

We want to change the world – together with you! everdrop's everyday products help people easily reduce their ecological footprint in the household. We started with our cleaning tabs in 2020. Since then, our household and personal care products have already saved more than 20 million single-use plastic bottles and thousands of tons of unnecessary CO2 emissions and chemical raw materials. By the way, we have been a certified B Corp since 2023. And with your help, we want to take everdrop to the next level. Join our mission – and help us make a sustainable lifestyle so easy that it becomes the new standard in our society.

Our benefits 🍲💪🏡

• varied, meaningful and purpose-driven work 

• great team spirit and regular team events

• a beautiful, bright, spacious office near the Isar river

• an outdoor fitness facility next to our office (can be used anytime) 

• Special rate for EGYM Wellpass membership

• a monthly voucher for everdrop products 

• family & friends discount codes for everdrop and our sister companies in Startups for Tomorrow 

• FutureBens & corporate benefits membership

• flexible working hours 

• mobile work within the EU possible

• 30 days of paid leave plus Christmas Eve and New Year's Eve off

• additionally 2 days of paid leave per year for your own personal environmental or community projects (“Green and Social Impact Days”)

• your own MacBook as long as you work at everdrop

Our values 💛🏳️‍🌈🤝‍

At everdrop, we want to live a culture of inclusion, diversity, and equal opportunities. The commitment to making the world a little better is part of our daily actions. Above all, we want to promote awareness for our planet and for other people.

One example of how we want to create awareness in the workplace: Menstruating colleagues who suffer from pain can take one or more "Power Days", which are additional paid days off. And this without questions, without justification. Another example: Our "Green & Social Impact Days" are two additional paid days off per year that you can dedicate to your own projects for the environment or for your community. We also try to be as mindful as possible in our hiring process.

We treat every person equally, regardless of origin, gender, religion, age, appearance, language, culture, nationality, marital status, sexual orientation, or physical disability.

We are certainly not perfect – but we want to get better every day and learn something new with every step. That's what every journey is all about. Are you coming along?