(Senior) CRM Tech Specialist (f/m/x)

We are looking for a (Senior) CRM & Automation Specialist who combines deep CRM system knowledge with strong business understanding.

You will own the end-to-end CRM architecture, optimize sales & marketing workflows, and drive data-driven automation across the customer lifecycle. This role is ideal for someone with hands-on CRM expertise, experience building scalable processes, and the ability to translate business needs into technical solutions.

What you will do: 

• Serve as the functional & technical owner of our CRM ecosystem.
• Design, build, and optimize automation workflows, lead routing, sequences, scoring, and lifecycle frameworks.
• Develop and maintain CRM data models, field structures, and permission frameworks.
• Implement advanced automation to streamline sales, marketing, and customer success processes.
• Act as the bridge between business and tech, translating requirements into scalable CRM solutions.
• Collaborate with Sales, Marketing, and Ops to define processes and ensure CRM supports operational excellence.
• Manage CRM integrations and ensure seamless data flow and data quality across systems.
• Build dashboards, reports, and performance tracking to measure funnel health and team productivity.