Teamlead Brand Marketing Campaigns (m/f/d) // part-remote possible

As Teamlead Brand Marketing Campaigns (m/f/d), you will shape Breuninger’s brand presence by leading the planning, development and execution of our 360° brand campaigns. 

Working closely with internal stakeholders (Creative, Media, Buying, CRM, Analytics) as well as external brand partners and agencies, you will ensure that Breuninger is positioned as a leading international omnichannel luxury fashion retailer.  

The ideal candidate (m/f/d) is a highly trained marketing professional, experienced in brand and campaign management and communication planning with a passion for lifestyle and fashion. You must have strong strategic and execution skills, ensuring that the cross-functional team continuously strives for excellence and delivers ambitious and impactful campaigns. You are an extraordinary communicator and a stakeholder management champion. 

• Lead your team in developing and executing 360° campaigns that elevate Breuninger’s brand and strengthen our positioning as the No. 1 omnichannel player in the DACH region and beyond.
• Deliver impactful 360° brand campaigns across all touchpoints (digital & offline), ensuring coherent, and premium brand experience 
• Evaluate marketing activities on a  KPI level, optimizing for the maximum return on brand and investment 
• Build and nurture strong relationships with cross-functional stakeholders and partner brands 
• Foster a culture of excellence and efficiency in your team, driving continuous process improvements and automation 
• Guide international markets by establishing structures and processes that strengthen brand awareness in focus regions  
• Manage and develop partnerships  tailored to relevant market and consumer segments 
• Integrate AI applications into planning and campaign development processes