Your mission
Campaign Strategy & Execution- Drive the evolution of the DSEI Germany marketing strategy, focusing on scalable campaigns that elevate our national and international presence.
- Take full ownership of integrated marketing campaigns—from concept to execution—across online, offline, performance, and PR channels, with a particular focus on email, Linkedin marketing and digital advertising.
- Build data-driven campaign structures, KPI frameworks, and smart audience segmentation for both exhibitor and visitor marketing.
- Develop impactful messaging, creative communication concepts, and sales materials that clearly position DSEI Germany in a competitive global market.
Audience Development & Performance Marketing- Shape and deliver audience-growth initiatives that increase visitor numbers, generate qualified leads, and boost conversions.
- Analyze campaign performance across all touchpoints and turn insights into actionable optimizations.
- Introduce innovative tools, technologies and workflows that enhance lead nurturing and streamline conversion processes.
Brand Management & Content Leadership- Ensure a strong and consistent brand presence across all campaigns, in close collaboration with the global DSEI brand team.
- Execute our content strategy through marketing channels to engage audiences and drive event registrations
- Monitor market developments and competitive landscapes to identify key themes and opportunities for impactful campaign storytelling.
Stakeholder & Partner Communication- Support strong relationships with ministries, authorities, international delegations, associations, and industry partners.
- Manage and coordinate media partners, industry associations, and external agencies with a strategic, solution-oriented approach.
Project management & internal collaboration- Lead selected campaign and operations subprojects with ownership and accountability.
- Work hand-in-hand with senior leadership, Sales, Event Operations, and international DSEI teams to align strategies and goals.
- Support the development of conference and program content through research and insight-driven recommendations.
Your profile
- Several years of marketing experience, ideally with demonstrable success in campaign management driving strong results through marketing channels.
- Strong, hands-on expertise across digital marketing, performance marketing, and classic communication formats.
- Organized, analytical, and structured—paired with a hands-on attitude and an eye for detail.
- Confident communicator with excellent verbal and written skills.
- Fluent in German and business-proficient in English.
- Experience working with political, governmental, or industrial stakeholders is a plus but not required
Why us?
We offer:
- A central role in building one of Europe’s most important new defense exhibitions—your work will directly shape the event’s visibility and impact.
- Significant creative freedom and influence over campaign strategy, messaging, and brand positioning.
- Close collaboration with international teams from Clarion Events Group and DSEI UK.
- A dynamic, high-performing, and truly international working environment.
We stand for equal opportunities, diversity and respectful cooperation. All qualified applicants will be considered regardless of ethnic origin, skin colour, religion/belief, gender, national origin, disability or other legally protected characteristics.
Due to the scope of our activities, this position requires a background check, which must be successfully completed and continuously maintained.