Head of Marketing

Ihre Aufgaben

At Circle Health, we’re redefining holistic health through functional medicine, science, and design. Performance marketing is a core growth lever for us, and we’re building dedicated channel ownership across our paid media stack. After successfully establishing a Google Ads channel owner, we’re now looking for a Meta Performance Marketing Manager to take full responsibility for our Meta ads channel.
In this role, you will own Meta end-to-end — strategy, execution, optimization, and scaling. You’ll be accountable for performance outcomes and work hands-on across campaign setup, creative testing, and performance analysis. While you’ll collaborate closely with brand and design, you are the clear owner of results on Meta.
This role is ideal for someone who thinks like a growth marketer, acts like a channel owner, and understands that great creative is a performance tool — not just a brand asset.

What you’ll do

• Act as a core driver of Circle Health’s overall marketing performance, partnering closely with the founders to set direction, priorities, and growth targets across channels.
• Own Meta as our primary performance channel, with full accountability for strategy, execution, and scalable growth outcomes.
• Define and execute full-funnel performance strategies on Meta, ensuring efficient customer acquisition and sustainable contribution margins.
• Set clear performance goals and lead optimization across campaigns, budgets, and audiences, with a strong focus on CAC, ROAS, and efficiency at scale.
• Establish a structured creative testing and learning framework, working closely with brand, design, and content to translate insights into winning creative directions.
• Synthesize performance learnings across Meta and other channels into clear recommendations that elevate the entire marketing organization.
• Build scalable systems for experimentation, reporting, and decision-making across performance marketing.
• Stay ahead of platform changes, performance marketing trends, and evolving best practices, turning them into competitive advantages.
• Collaborate closely with the Google Ads channel owner and marketing team to align channel strategies, share insights, and drive overall business growth.

Ihr Profil

What you’ll bring

• Proven experience owning and scaling Meta ads as a performance channel, ideally in a DTC, subscription, or lead-driven business.
• Strong understanding of performance marketing metrics (CAC, CTR, CVR, ROAS) and how to optimize toward business outcomes.
• Experience running structured testing frameworks across creatives, audiences, and formats.
• Ability to brief, evaluate, and iterate on creative from a performance perspective — knowing what drives results on Meta.
• Hands-on mindset with the ability to manage campaigns directly in Meta Ads Manager.
• Analytical thinking paired with strong execution speed and ownership mentality.
• Comfort working cross-functionally with creative, brand, and product teams while staying accountable for performance.

Requirements

• Based in Berlin and open to travel to our other locations
• German native (as most of our content is) and fluent in English (as most of our team is)