Regional Marketing Specialist

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Reports To: Senior Regional Marketing Manager EMEA             

Location: Düsseldorf, Germany (3 days a week office based)

Position Summary

The Regional Marketing Specialist supports the development and execution of marketing programs across the EMEA region to drive awareness, demand, and customer engagement for Bio‑Techne’s portfolio. In this role, you will collaborate closely with regional Market development, global product marketing, sales, and marketing operations teams to localize campaigns, coordinate promotions, develop content, and ensure consistent brand execution across all customer-facing channels. The ideal candidate will possess a strong understanding of the life science research market along with strong skills in marketing and campaign deployment.

Key Responsibilities

Campaign Execution & Localization

• Support the rollout of tactics and multi-channel marketing campaigns across EMEA, including email, social media, webinars, landing pages and digital advertising via direct and indirect channels.

• Localize global marketing assets to ensure regional relevance (languages, regulations, product focus, market and strategic preferences).

• Assist in the creation of audience-targeted content such as landing pages, email banners, paid social copy, and customer testimonial materials.

• Coordinate regional promotions, pricing communications, and regionalization of product launches.

Digital & Demand Generation

• Contribute to demand creation activities, including lead-generation campaigns, segmentation lists, and nurture flows.

• Create, update and optimize webpages, metadata, SEO content, and social posts to maximize reach and relevance.

• Assist with execution and monitoring of A/B testing for digital tactics to enhance reach and engagement.

Data, Reporting & Compliance

• Track campaign performance and help prepare regional marketing reports and monthly KPI updates.

• Monitor tactic performance, customer engagement, and promotion uptake across the region.

• Maintain CRM data accuracy and ensure all actions align with GDPR and internal compliance frameworks.

Brand Governance

• Ensure consistent use of Bio‑Techne brand guidelines across all EMEA markets and languages.

Required Skills & Qualifications

• A Bachelor’s degree in Marketing, Life Sciences, Communications, or a related field.

• 1–3 years of hands-on marketing experience, ideally within life sciences, biotechnology, or B2B technical markets.

• Fluency in German and English (spoken and written) to support regional and global communication needs.

• Experience working with CRM and marketing automation tools such as Salesforce, Marketo, Folloze, or similar platforms.

• Strong writing, editing, and storytelling capabilities, with the ability to translate complex scientific concepts into compelling marketing content.

• A solid understanding of GDPR and best practices for compliant marketing communications.

• Excellent project management and organizational skills, with the ability to collaborate effectively across cross-functional teams.

• Proven ability to manage multiple priorities, meet deadlines, and thrive in a fast-paced environment.

• Outstanding communication, presentation, interpersonal, and relationship-building skills at all levels of the organization.

• Willingness and ability to travel up to 25% as required.

Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources.  Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.

Why Join Bio-Techne:

• We offer competitive wages along with extensive benefits for employees and their families.

• We invest in our employees’ financial futures through retirement programs and an employee stock purchase plan.

• We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.

• We offer an international and diverse working environment, enriched by employee resource groups; volunteer and charity events; and employee events that build a culture of caring and belonging. 

• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Bio-Techne is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.