Director of CRM

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).

We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.

At Almedia, you’ll:

• Own way more, way earlier — you’ll be trusted with responsibility fast.

• Push harder, get further — this isn’t a 9–5. We highly reward intensity.

• Join a rare environment — you will work with ambitious high-speed, high-ownership people.

• Fully present — we’re 5 days a week in the office to build the energising momentum we need.

We're looking for a Director of CRM who will architect a sophisticated, data-driven customer lifecycle engine designed to maximize long-term retention and engagement across our global user base. Your mission is to bring structure, intelligence, and scalability to a CRM system that is complex by nature — with many entry points, diverse user flows, and a high bar for automation.

What You'll Do 🎯

• Own the full CRM strategy and architecture — mapping all user journey entry points, designing the logic across flows, and ensuring every decision is built to last rather while Almedia grows.

• Build a smart, automated engagement system that goes beyond batch-and-blast — leveraging behavioral triggers, predictive logic, and multi-channel sequencing across Email, Push, SMS, and In-App

• Partner with Data and Engineering to define the CRM data schema, ensuring real-time event tracking is correctly mapped and actionable across all communication tools

• Scale global retention KPIs (Day-30, Day-90) by deploying structured testing frameworks that generate real signal — not just A/B tests, but systematic experiments across channels, timing, and messaging

• Collaborate with Senior PMs and the Head of UA to bridge the gap between acquisition and long-term monetization, ensuring a unified user experience throughout the lifecycle

What You'll Bring 💡

• Deep understanding of CRM data architecture — you know how to structure a system so it scales, and you can identify when the underlying logic is broken vs. when execution is the problem

• Experience in high-volume B2C engagement at companies with large, active user bases where lifecycle complexity is real and the stakes are high.

• Mastery of omnichannel orchestration platforms (e.g., Braze) including the ability to build complex logic, API-triggered campaigns, and automated flows without relying on a team to execute every detail

• Strong analytical skills — you know what data to look for, how to interpret it, and how to turn insights into structural decisions (not just campaign tweaks)

• Bonus: Experience building or overhauling a CRM system from a messy, fragmented state into a scalable, well-structured lifecycle engine

What Makes You a Great Fit 🌟

• Own Everything: You take full accountability for the post-install world — every broken flow, every user dropping off, every notification sent is part of your ownership journey.

• Raise the Bar: You don't accept "basic conditional logic" as a CRM strategy — you push toward intelligent, automated systems that treat each user as an individual and make decisions that scale

• Move Fast: You thrive in a high-growth environment where the system is still being built — you can hold the long-term vision while making smart short-term decisions that don't create more mess to clean up later

Why Almedia? 🎁

• Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success.

• Scale With Almedia: Grow alongside a startup that has been profitable from day one.

• Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.

• Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.

We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.