Sales Specialist Robotics – General Industry (Southern Germany) (m/f/d)

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This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing.  By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Sales Manager

 

Key responsibilities

In this role, you will have the opportunity to be responsible for the sales of robotics products, systems, and solutions within the General Industry segment in Germany, in line with the Robotics & Discrete Automation division strategy. Each day, you will achieve both qualitative and quantitative sales targets to ensure sustainable order growth, revenues, profitability, market share, and long-term customer satisfaction. You will also showcase your expertise by identifying and developing new sales opportunities, with a strong focus on key account management and solution-oriented selling across ABB’s state-of-the-art robotics portfolio.

The work model for the role is: remote / #LI-Remote

In addition to working from a home office setup, this role involves nationwide sales activities with a strong on-site customer focus in Germany. The position is primarily responsible for customers located in Southern Germany, with a particular concentration in the region between Stuttgart, Munich, and Nuremberg. Therefore, candidates are ideally based within this triangle or alternatively elsewhere in Southern Germany, enabling efficient travel and close customer proximity.

This role is contributing to the Robotics & Discrete Automation business area in Germany. Main stakeholders are customers from small and medium-sized enterprises to global key accounts, internal sales teams, marketing, and product management.

You will be mainly accountable for:

• Driving sales volume and margin across ABB’s full Robotics portfolio within the General Industry segment.

• Building and maintaining long-term customer relationships through in-depth understanding of customer needs and ABB solutions.

• Developing and executing sales plans, proposals, and customer-specific solution concepts.

• Supplying customers with products, solutions, and services in line with agreed volume, mix, and profitability targets.

• Identifying and developing new market opportunities in close collaboration with the wider sales and marketing organization.

• Monitoring customer and market trends to support effective marketing activities and strategic sales initiatives.

• Coordinating information flow for sales activities, transactions, and internal stakeholders.

• Providing structured market and customer feedback to support continuous portfolio and strategy development.

You will join a collaborative, performance-driven, and internationally connected team, where proactive sales ownership, customer focus, and mutual support enable you to thrive and grow.

Qualifications for the role

• You are immersed in solution-oriented sales, key account management, and consultative selling methodologies and the robotics and industrial automation market

• Ability to demonstrate your experience in sales and business development / You have at least 3 years of experience in technical sales within robotics or industrial automation

• Possess an enhanced knowledge of web-based sales tools and CRM platforms such as Salesforce

• You are passionate about building long-term customer relationships and identifying customer-centric solutions

• Degree in Mechanical Engineering, Electrical Engineering, Industrial Engineering, Business Administration, or a comparable qualification in a technical or commercial discipline

• You are at ease communicating in German and English, both written and spoken

• Valid work permit for Germany, where required

Benefits

• Company car

• Wellbeing program

• Paid Parental leave (gender neutral)

• Paid and Unpaid leave opportunities

Interested in joining our team? We are looking forward to receiving your complete application through our online tool. In the case of equal suitability, people with severe disabilities and their equals are given preference.

ABB AG

+49 (0) 621 381 3500

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