Who will you be working with?
You will be part of the global Friction & Rubber Group within Wabtec Corporation, a leading provider of friction and elastomer solutions for the rail, industrial, and powersports industries. The team operates in an international Product Line environment, collaborating closely with Sales, Engineering, and Communications functions. Together, you will support the delivery of innovative, sustainability鈥慺ocused solutions, including Green and Blue Friction technologies, used by major rail operators and manufacturers worldwide.
How will you make a difference?
As a Marketing Specialist, you will support and partially drive global marketing activities for the Friction & Rubber product portfolio. You will contribute to product positioning, value propositions, and go鈥憈o鈥憁arket strategies in collaboration with cross鈥慺unctional and international teams. Your role will focus on developing marketing materials, supporting product launches, and strengthening communication across the Product Line. You will work closely with key stakeholders to enhance market visibility and support business growth in a highly technical and sustainability鈥慸riven environment.
What will your typical day look like?
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Support and help drive global marketing initiatives for the Product Line
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Contribute to value propositions, product positioning, and key messaging
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Create and maintain marketing and sales enablement materials
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Support product launches and portfolio communication activities
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Conduct market and competitor analyses
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Support trade fairs, customer events, and internal marketing initiatives
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Collaborate with cross鈥慺unctional and international teams