Who are we? WeMoms is the leading social network for young and expectant mothers in France. With over 2 million messages exchanged each month, we are the go-to resource for everyday life for French families—from pregnancy until the child is 10 years old.
Our app now reaches 65% of French families with children aged 0 to 10, with a presence in 100% of departments. 30% of our users are pregnant, and the majority are mothers of children aged 0 to 10 who come looking for answers to all their household consumer questions: food, baby products, fashion, insurance, travel, home, and much more.
We're a team of 15 people who collaborate daily with over 200 partner brands (Petit Bateau, Weleda, Danone, Mam, Nike, Love & Green, etc.) to help them better understand and reach mothers, thanks to an offering that combines conversational insights, data-driven content creation, and impactful advertising campaigns.
Why join us?
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An authentic community that supports millions of women every day
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A close-knit, supportive, and ambitious team, with a human touch (15 people)
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An environment where initiatives are encouraged and where you can truly express yourself
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A meaningful project, rooted in the realities of French families
✨ Insights & Strategy Apprenticeship ✨
This position reports directly to the CEO. You will be the CEO's strategic right-hand person, at the heart of understanding moms and driving the performance of our partner campaigns.
Your main responsibilities:
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Business Recommendations ("Reco") : Objective: To convince our future partners to work with us.
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Participate in the creation of business proposals by analyzing audience data from dashboards.
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Extract relevant insights to meet each brand's objectives.
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Gather the insights and "reco" formats to eventually redesign the library and create a smart database.
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Campaign Reports : Objective: To ensure repeat business for our campaigns by demonstrating their effectiveness to partners.
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Create campaign report presentations.
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Develop key insights regarding campaign impact, including marketing learnings provided by the Insight Team.
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Build our "best-cases" based on these analyses.
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Trend Reports & Surveys : Objective: Develop our insights database to enrich our campaigns and support our partners. Create trend reports by industry (e.g., infant formula, fashion & retail) and by key periods (e.g., Christmas, Easter)
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Program surveys, monitor their progress, and present the results
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Support the team and help our clients better understand their consumers
What we offer:
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A meaningful apprenticeship within an ambitious and supportive team
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Compensation according to the legal apprenticeship pay scale
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Offices in the heart of Paris, on Rue du Louvre
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Meal vouchers
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A Gymlib membership
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Regularly organized team-building activities
Desired profile
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Business school, advertising school, or Master's degree in Marketing or equivalent
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12-month apprenticeship sought — starting at the end of August
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Ideally, prior experience in marketing, insights, or a similar field
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Aptitude for analysis and strong synthesis skills
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Excellent and meticulous communicator
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Proficiency in AI tools such as Claude and PowerPoint, and comfort with data analysis