Main purposes
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Act as a subject matter expert and point of contact for the assigned product and allocated area, leading high-quality, value-based engagement with key stakeholders and targeted medical centers.
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Full responsibility for assigned products and achieving challenging revenue targets and sales objectives
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Develop and implement local strategies to successfully commercialize Sobi products in Romania, driving product adoption and optimal use.
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Deliver and exceed sales targets and marketing objectives through effective sales execution, customer engagement, and data-driven market analysis.
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Execute strategic account-level plans aligned with national strategy and customer needs, strengthening long-term partnerships and customer support.
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Establish, develop, and maintain strong, long-term relationships with key customers to support sustainable portfolio growth.Taking ownership of customer networking and managing ongoing key stakeholder relationships
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Collaborate cross-functionally to ensure effective commercialization and long-term growth of the Sobi portfolio and ensure customer insights are reflected in local and regional strategies
These will be ensured by:
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Applying key-account management principles to develop and execute account-level plans aligned with national strategy
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Spending 90% of work time in the field supporting business activities and interacting with key customers and stakeholders
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Participating on local and international congresses
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Supporting the Sobi Romania Commercial, acts according to the Commercial Lead Romania instructions
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Cooperating with other team members within the Hemophilia, Immunology & Specialty Care CEE and country management
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Collecting, archiving & reporting data about field activities and applying the key-account principles in CRM
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reporting to Commercial Lead and management and act in alignment with the Commercial Lead to successfully implement local strategies for the Sobi portfolio in Romania.
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Delivering the overall marketing strategy, ensuring local customer needs and market requirements
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Delivering the tactical implementation of the SOBI global business plan managed through the production and execution of a business plan, including any required local strategy or tactical variations
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Efficiently managing and allocating assigned resources and monitoring stock levels and future needs to ensure sufficient supplies of assigned product