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Develop and implement required plans to secure sales targets
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Acquire the relevant knowledge of the marketplace for our brands in the territory. Gather and interpret relevant data and insights, through customer and stakeholder interaction, as well as other available sources.
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Establish, control and monitor customer engagement plans for all relevant prescribing centres including cross-functional customer support activities from all relevant Sobi workstreams
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Identify and assess market opportunities and decide on tactics in collaboration with the local team in order to maximize on the business opportunity
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Share and communicate market knowledge and customer insights internally with the team members
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Execute the account plan/brand plan and continuously revise the plan when needed
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Analyse and follow-up on sales and activities, including spending
Customer contact for our brands in the territory:
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Initiate and execute customer activities
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Identify and interact with Key Opinion Leaders and other relevant stakeholders in the territory
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Share best practice initiatives
Principal Interfaces/Relationships:
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The local BU team, consisting of Marketing, Medical, Patient Access/Engagement, Sales Force and other Service functions and Cross functional team based in Stockholm and local affiliate management and staff
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Clinical and private practice-based treaters, nurses, supporting medical specialists such as biomedical scientists, pharmacists, hospital controllers and purchasing managers as needed plus appropriate required relationships with agreed local market access stakeholders
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Opinion leaders and decision makers including patient organizations