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Be on top of CRM trends and own complex projects to further grow the contribution of CRM to business results
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Own complex CRM projects to support new product launches and ensure CRM-readiness from a technical and commercial perspective.
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Leverage data to better understand our customer segments and their lifecycle, ultimately increasing LTV and retention
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Act as the key CRM stakeholder in product streams, collaborating closely with Product, Engineering, and Marketing to translate product features into CRM measures
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Deliver a seamless lifecycle experience by managing impactful campaigns across multiple channels including email, push, SMS etc.
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Continuously identify friction points in the customer experience and develop CRM-based solutions to enhance product engagement