Job title: KAM - Mass Market / Modern Market Lead
- Location: Lisbon, Portugal
You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As KAM - Mass Market, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.
**About the job: **
The KAM - Mass Market plays a key role in accelerating Opella’s growth across **Mass Market Retailers **channel in Portugal. This role defines and executes customer and channel strategy, builds strong partnerships with key retailers and ensures our brands are activated in a way that creates value for consumers, customers and Opella.
You will lead commercial plans end‑to‑end (from strategy to execution) while working closely with cross‑functional teams to deliver sustainable growth, strong financial results and outstanding customer satisfaction.
**Main responsibilities: **
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Define and execute the commercial strategy for Mass Market Retailers, including customer segmentation, channel priorities and growth plans.
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Build and lead strong, long‑term partnerships with key customers, negotiating annual business plans, new listings and sustainable promotional strategies.
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Deliver financial targets and brand performance through disciplined planning, forecasting and effective management of trade investments based on return on investment.
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Drive excellence in execution, ensuring agreed plans are activated in‑store and online, and continuously improving the consumer experience across physical and digital touchpoints.
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Collaborate closely with Marketing, Digital, Shopper Marketing, Supply Chain, Finance and Revenue teams to solve issues, improve ways of working and ensure seamless execution.
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Monitor market trends, shopper behavior and competitor activity to identify opportunities, anticipate risks and fuel innovation.
**About you: **
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Proven experience in a Key Account Manager–type role within Mass Market in Portugal, managing large retail customers end‑to‑end, ideally within FMCG or Consumer Healthcare (FMCH) environments.
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Strong ability to work with autonomy, owning customer strategy, negotiations and execution while being accountable for results.
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Excellent communication and stakeholder management skills, with the ability to influence and collaborate effectively with both senior customer counterparts and cross‑functional internal teams.
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Solid commercial mindset, including experience in negotiation, forecasting, budget management and performance tracking, with a focus on value creation and return on investment.
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Comfortable operating in dynamic, fast‑paced environments, balancing strategic thinking with hands‑on execution.
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Curious, proactive and solution‑oriented, with a genuine interest in innovation across physical retail and e‑commerce.
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Fluent in Portuguese and English.
This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.
About Us: Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com .
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